Brightcove in Broadband Video Deal with Tokyo Gas

Submitted by tracyswedlow on May 20, 2009 - 11:19pm

--New Deal is Latest in a Series of Japanese Wins for the Company

In a posting on its corporate blog, Wednesday, broadband video publishing solutions provider, Brightcove, announced that Japanese utility company, Tokyo Gas, has chosen the Brightcove platform to power its broadband video initiatives. Tokyo Gas--which has five business divisions and 60 subsidiaries in such areas as natural gas, electricity, gas appliances and real estate--will use the platform for a range of applications, including marketing and corporate communications.

Brightcove appears to have been making significant inroads into the Japanese market recently. In March, it announced a raft of new Japanese customers: Tokyo Broadcasting System, which is using the Brightcove platform, as part of a limited trial, to deliver ad-supported on-demand video to its online audience, including what Brightcove claims is "the first ever primetime timeshifted TV show in Japan"; Asahi Breweries Group, which is using the Brightcove platform to showcase online its library of TV commercials; Sony Music Network Japan, which is using the Brightcove platform to deliver video--including music videos, artist interviews, concert coverage and behind-the-scenes footage--across its network of artist and label Web sites; Shueisha Publishing, which is using the Brightcove platform to power webUOMO TV, a broadband video portal for its men's fashion and lifestyle magazine, UOMO; and Orange Page net, which is using the Brightcove platform to power a cooking/food channel called Kitchen TV.

Brightcove launched a majority-owned subsidiary in Japan in 2008, with $4.9 million in new investment from itself, and from Japanese partners Dentsu, J-Stream, transcosmos and CCI. It was selected by Web TV distribution company, Presentcast, to power gorin.jp, the exclusive broadband video portal in Japan for coverage of the 2008 Olympics, and has also worked with Presentcast to launch a number of other broadband video offerings, including the World Snowboarding Championship's X-Trail JAM and the Inter-High School Football Championship.

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