Live Internet Broadcast Platform Provider, Mogulus, Rebrands as Livestream

--Says over 1,000 Producers Now Using its "Pro" Service

Mogulus, a New York-based company which offers a platform that enables amateurs and professionals to produce and distribute live TV on the Internet (note: the company, which offers "Free" and "Pro" versions of its platform, bills the platform as offering, among other things, the ability to mix multiple live cameras, imported video clips and overlay graphics, and as allowing producers to broadcast live from a mobile phone, use a customizable Flash player with integrated chat, and develop a branded channel page on its Web site that incorporates interactive chat), announced today that it is changing its name to Livestream, in order to ensure that its branding more effectively communicates the kinds of live streaming video solutions that it offers. As part of the rebranding, the company has also revamped its Web site.

Livestream--which says that its technology allows "anybody on the Internet who can connect a video camera to a computer" to instantly stream live video worldwide 24/7 via their own Livestream.com channels, or to video players embedded on their own Web sites or social-networking profiles--claims that over 300,000 people have registered and launched live video channels using its platform since its 2007 launch. "Livestream is doing for live video streaming what YouTube did for on-demand video clips," Mogulus/Livestream co-founder and CEO, Max Haot, said in a prepared statement. "While we didn't invent live streaming, we're removing the barriers--making live video production and streaming easy and affordable for anybody to use and experience. Consider how the demand for connecting communities and information in real time on the Internet has grown through simple services like Twitter...and, that's just texting! It's easy to see that live video streaming is well positioned to become a key force moving us toward richer, more immersive content experiences and communication."

In related news: Livestream says that over 1,000 producers and media companies are now using its Livestream Pro service, which it bills as providing advanced features "with a white-label, graphics-neutral experience," and which employs a pay-per-usage model that starts at $350 per month. Customers of the service, which was launched just five months ago, include the World Economic Forum, C-SPAN, USA Today and Cesar "The Dog Whisperer" Millan. Features offered by Livestream Pro, according to Livestream, include multiple screen formats (4:3, 16:9, 2.39:1 and custom), advertising removal and/or control, white-labeling, ad-network monetization, analytics, HD streaming, increased storage and professional terms and support. "Daily signups for both our free and premium services are accelerating at an unprecedented rate," Haot continued. "Each week, thousands of event organizers, broadcast outlets, newspapers, religious leaders, video producers, high schools and universities are discovering the inherent value that live video broadcasting over the Internet brings to the delivery of their message. It's extending their reach, in a highly cost-efficient, targeted and professional manner. We're also finding that Livestream's interactive features such as chat make it possible for event producers and media companies to easily interact with their audiences, and often distant constituencies--providing a more interactive experience than is currently offered by traditional broadcasting. We realized early on that live streaming is more than just talking heads and a Web cam. Users are demanding higher production value along with more powerful, yet easy-to-use tools--enabling them to deliver a studio-like experience that offers something more to the viewer than what they can see on broadcast TV. That's where Livestream is headed."

North America