Terra Relaunches its Hispanic-Targeted Broadband TV Service, Terra TV

Terra USA, a Miami-based Internet company and original digital content producer that targets a Latino demographic, has relaunched its broadband video service, Terra TV (note: the company is a subsidiary of Terra Latin America, which claims that its Web sites receive 60 million unique visits per month, including 8 million on Terra TV). The service, which is accessed from the Terra.com portal, offers programming free-of-charge in three "channels": Entertainment, News and Sports. The programming is presented in widescreen format with a 16:9 ratio and 640x360 pixels. Terra says that the service's content will be available in RSS and iPhone formats, and accessible on social networking sites, including Facebook and Orkut.

The service includes a navigation tool, dubbed "All on Terra TV," that offers a map of channels, sub-channels and "main topics," as well as a search engine that sorts results by channel. Other interactive features include the ability for users of the service to vote and comment on videos, and to share videos through email, bookmarking and social networking sites. Terra TV programming includes news video from CNN, the Associated Press and Reuters, music videos from Warner Music, coverage of Latin American and European soccer, and a range of original productions. The relaunch of the service is part of what Terra calls "the Atom Project" and describes as a "$10 million year-long initiative to create the portal of future" by transforming the way Terra.com's users "access both editorial content and user-generated content on multiple platforms, including third-generation social networking tools, fresh layouts and unprecedented content integration."