Vancouver-based VideoClix, a provider of "hotspotting" (i.e. clickable video) technology, has signed a deal with Revision3, a company that bills itself as "an actual TV network for the Web" and that develops and produces original broadband TV shows. Revision3 plans to use VideoClix' technology to enable its viewers to click on different objects within a video--for example, show hosts and products--in order to access additional information and "interesting facts." The first Revision3 show to employ the technology is one of the company's most popular, "DiggNation," which began using it April 11th. Other shows set to offer hotspotting as a result of the deal include "Internet Superstar," "Tekzilla" and "The Totally Rad Show." "I've always been a curious TV viewer, wanting more information immediately," Revision3 CEO, Jim Louderback, said in a prepared statement. "VideoClix allows Revision3 viewers to satiate their curiosity instantly and enhance their engagement with the product at hand. This technology is a boon to viewers, to our producers and to the advertisers of Revision3." Added VideoClix founder and CEO, Babak Maghfourian: "We are really excited to bring Revision3 on as one of our anchor content partners for the beta launch of VideoClix.tv. Their diehard viewers, with their voracious appetite for information and entertainment, will thoroughly enjoy the VideoClix experience."
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