Shaw Communications, Corus Entertainment Team to Offer 3D VOD

Canadian cable MSO, Shaw Communications, says it is teaming with Corus Entertainment to launch 3D programming on Corus's Movie Central service on Shaw's VOD platform later this summer. 3D VOD titles will be available through the partnership on an ongoing basis, Shaw says, and will include feature films, family and sports programming, concert events and specials. "We are convinced that 3D is the next big breakthrough for enhancing the in-home entertainment experience, and we are committed to developing the content and advancing the technology to support this," Shaw Communications vice chairman and CEO, Jim Shaw, said in a prepared statement. "With the recent success of 3D theatrical films at the box office and with an expanding line-up of live-action and animated 3D content in the works, there is clearly a growing excitement and appetite for 3D entertainment and Shaw is at the forefront of this innovation."

According to Shaw and Corus, the initial line-up of 3D VOD content on Movie Central will include "NASCAR: The IMAX Experience," "Journey to the Center of the Earth 3D," and "Deep Sea," a 3D IMAX film narrated by Kate Winslet and Johnny Depp. Shaw plans to provide free red-and-blue 3D glasses to all its subscribers, in order to enable them to use the new service.