Heavy.com Incorporates Twitter into its Interactive Game Show, "Massive Mating Game"

Heavy.com, a broadband video entertainment service that targets a young, male demographic, has announced plans to incorporate microblogging service, Twitter, into its long-running interactive dating game show, "Massive Mating Game" (launched in 2006). In order to participate in what the company bills as "the first ever game show played on Twitter," viewers must first sign up to follow Heavy.com (@heavysan) on Twitter. They will then be alerted whenever Heavy.com releases a new video of one of "Massive Mating Game's" female stars; and then, once they have viewed the video, they will be invited to answer a question about it. The first viewer to respond correctly will win a prize and his name will be entered into a grand prize drawing for a two-night vacation in Las Vegas, plus what Heavy.com describes as "a night out with the hottest girl." "Massive Mating Game" also employs social networking service, Facebook: the show invites viewers to access "pictures...and more" of its stars on Heavy.com's Facebook page by sending Heavy.com a friend request.

In other Twitter-related interactive TV news: Advertising-industry trade publication, AdAge, reports that Sean Moran, MTV's advertising-sales chief, revealed to it last week that that its new Twitter- and Facebook-driven show (see the story posted on itvt.com on April 28th), "What You're Watching with Alexa Chung," is a "joint venture" with Twitter and Facebook and will share advertising revenues with those companies.