VOD content distributor, Gravitas Ventures, said Monday that it has signed a multi-year deal with Canada's largest cable operator, Rogers Cable. According to Gravitas, Rogers is the 30th operator that it has licensed content to over the past year.
According to the terms of the new deal, Gravitas will license to Rogers 20 hours of new content each month via its Gravitas Movies and Gravitas Events programming packages. Gravitas Movies is billed as offering titles straight from their New York or Los Angeles theatrical premieres, as well as from high-profile film festivals, such as Sundance, Toronto, SXSW, Tribeca and Cannes. Titles now available on Rogers as a result of the new deal include the documentary, "American Meth," narrated by Val Kilmer. "We are excited to partner with Canada's largest cable company and expand Gravitas' distribution across North America to up to 75 million homes," Gravitas founder and CEO, Nolan Gallagher, said in a prepared statement. "As consumers continue to turn to alternative viewing platforms like VOD, Gravitas provides more than 3,000 hours of content, offering a solution for multichannel broadcast companies looking for fresh and engaging content, as well as a destination for independent filmmakers to show their work to millions."
