Research company, In-Stat, released a new report, Monday, on the increasing popularity among consumers of Web-to-TV streaming services. According to the report, entitled "Web-to-TV Video Changes Everything": --Over 40% of young-adult (i.e. under-35) US households view Internet video on the TV at least once per month. --Revenue from Web-to-TV streaming services will grow to $2.9 billion in 2013. --Within five years, the number of US broadband households watching Web-to-TV content will grow to 24 million. --29% of US 25- to 34-year-olds with game consoles use those devices to watch streaming video off the Internet. --In five years, there will be 7.4 million US broadband households that use media center PC's for streaming Web-to-TV content. --TV networks and pay-TV operators currently view online TV as additive to pay-TV services, but Web-to-TV will ultimately force a complete restructuring of today's video services. --Video content will be optimized for broadcast or Web-to-TV, depending on content type.
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