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Lawmakers Scrutinizing Cable's Plans for Common Addressable and Interactive Advertising Platform

Submitted by tracyswedlow on April 23, 2009 - 10:17pm
in

During a hearing Thursday on Internet privacy issues, lawmakers from the US House of Representatives Subcommittee on Communications, Technology and the Internet signalled that they will be closely scrutinizing the consumer-privacy implications of the US cable industry's plans to launch a common platform for interactive and addressable advertising (note: those plans are being implemented by a cable industry-backed company called Canoe Ventures). As [itvt] was not able to be in Washington, DC to attend the hearing, we are referring our readers to the Associated Press's write-up. (http://www.google.com/hostednews/ap/article/ALeqM5h1evfzGsdv8T_xKJworW0Wrmd21AD97OCMKO3)

 

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