Cox Communications, the third-largest cable MSO in the US, has launched TV-based caller ID in Oklahoma City. The service--which is slated to roll out in additional markets next year (Cox says it will be available to 90% of its eligible customer base by the end of the year)--is being offered at no additional cost to Cox customers who subscribe to both the operator's Cox Digital Cable and Cox Digital Telephone with Caller ID products. "TV Caller ID is an example of the continued evolution and convergence of communications platforms," Steve Necessary, Cox's VP of video strategy and product management, said in a prepared statement. "Customers prefer to bundle voice, Internet and video services from one trusted provider, but, more importantly, they want these services to work together to help enhance their lives."
Cox now offers a range of interactive services, accessed through the "menu" button on the remote control, including the ability to view email (for customers of the company's high-speed Internet service), call logs, local and national weather forecasts, news headlines, movie theater listings, horoscopes and lottery results; as well as the ability to view and pay one's bill, order new services and access customer support.
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