PhonepayPlus (formerly ICSTIS), the organization that regulates phone-paid services (including fixed-line and mobile-based interactive/participation TV services) in the UK, has announced the first companies to be granted permission to offer phone-paid interactive TV services, following the UK's participation TV scandal. In February, UK communications regulator, Ofcom, announced that it would amend TV broadcasting licenses to make licensees directly accountable for phone-paid services in programs; because broadcasters typically rely on their telecom service provider to ensure services are compliant with the law, PhonepayPlus announced, at the same time, a prior permission regime for service providers.
The service providers that have now been granted permission to provide phone-paid interactive TV services are: Dialogue Communications, Eckoh UK, Harvest Media Group, Interactive Telephony, iTouch, Minick UK, Mobile Interactive Group, Netsize, Oxygen8 Communications (formerly Opera Interactive Technology Group), Sky Interactive, Telecom Express, Teletext, and WIN. "Viewers clearly enjoy having the means to vote in a talent contest, enter a competition or otherwise interact with a television program," PhonepayPlus CEO, George Kidd, said in a prepared statement. "Today's announcement marks the latest step toward rebuilding trust in these exciting services. Broadcasters and service providers are clearly committed to ensuring their processes are compliant and transparent and these licenses will ensure they deliver their promise to viewers."
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