Sports broadcaster, ESPN, and Major League Baseball's Advanced Media arm (MLBAM) have signed a digital rights agreement that will expand and extend their current agreement through 2013. The agreement includes rights for ESPN.com, ESPN360.com, ESPN's mobile initiatives (including ESPN Mobile TV), emerging platforms such as interactive TV, video game consoles and portable devices, and syndication of ESPN-licensed content. It also covers all new platforms that ESPN creates or develops relationships with through 2013, and covers digital rights worldwide (except for certain Asian and Pacific Rim markets). According to ESPN, the new deal represents its most comprehensive multiplatform collection of baseball rights ever.
Specific areas covered by the agreement, according to the parties, include:
- Live game streaming: ESPN360.com and ESPN Mobile TV can simulcast all Sunday Night Baseball, Monday Night Baseball and Wednesday Night Baseball telecasts. In addition ESPN digital media platforms will be able to stream the Home Run Derby and other special MLB events for which ESPN has television rights.
- Expanded online and mobile highlights: ESPN.com and its network of sites will feature more highlights than before, and ESPN's mobile platforms (ESPN Mobile TV and ESPN MVP) will have newly expanded rights to deliver video highlights by themselves and as part of original shows.
- Interactive TV: ESPN will work with MLBAM to develop interactive TV applications around baseball games and content.
- Interactive online applications: ESPN digital media platforms will continue development and enhancement of ESPN GameCast and may develop other interactive apps.
- Alternative platforms: ESPN will be able to deliver MLB content as part of its offerings on alternative platforms, such as the Apple iTunes Store and game consoles (e.g. Xbox Live), as well as on platforms that might be developed during the term of the agreement.
- Content syndication: ESPN will have the rights to syndicate to its various syndication partners some of the MLB content--including video and data--that it presents on ESPN digital media platforms.
In other ESPN news: The broadcaster has begun offering short-form video on social networking service, Bebo.
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