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BBC Names Kerstin Mogull COO of Future Media & Technology

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The BBC has named Kerstin Mogull to the newly created role of COO of its Future Media & Technology arm. Mogull, who will report to Future Media & Technology's recently appointed director, Erik Huggers (note: Huggers replaced Ashley Highfield, who is now CEO of Kangaroo, the VOD joint venture between the BBC and two other UK terrestrial broadcasters, ITV and Channel 4), will focus on the management and governance of the division, its partnership with other BBC divisions (i.e. Vision, Audio & Music and Journalism), and its relationship with the BBC Trust. She was previously the BBC's deputy director of policy and strategy, in which role, the Corporation says, she was instrumental in driving its content strategy across all media platforms. Prior to that, she was controller of the BBC's Strategy Group, where she was responsible for a number of high-profile initiatives, including "Delivering Creative Future." "Kerstin brings with her a wealth of experience in organizational and strategic thinking from right across the BBC to what is a critical new role," Huggers said in a prepared statement. "Her appointment allows us to build strong governance and real coherence across the Future Media & Technology portfolios, as well as managing our relationship with the Trust--which is key to the success of our division."

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