NBC Universal-owned content company/broadcaster, Bravo Media, has named Aimee Viles VP of new media. She will be responsible for supervising Bravo's New Media department, including all wireless, interactive TV, gaming, and other emerging media initiatives. "We're very happy to have Aimee join our team," Bravo's SVP of digital and new media strategy, Lisa Hsia, said in a prepared statement. "She brings with her a unique skill set, knowledge on major market trends, experience with the latest technology for Internet and mobile TV, and a fresh set of eyes to bring innovation to Bravo's core audience."
Viles was previously director of creative services at Portland, Oregon-based interactive TV authoring solutions provider, Ensequence, where she was tasked with building revenue-generating business services for the company's programming and advertising partners and spearheading development for new business ventures; and where she worked with such clients as NBC, Bravo, MTV, Nickelodeon, ESPN, GSN, Showtime, AETN, CNN, Nike, Ford, Sony and Verizon. Prior to joining Ensequence, she worked at UK-based Vodafone, where she was responsible for content strategy and programming plans for the mobile provider's Internet applications and strategy. She graduated from the Rochester Institute of Technology.
