In this recorded episode of [itvt]'s talk radio show, "The TV of Tomorrow Show with Tracy Swedlow," Richard Burrell (bio), director of media operations at QVC UK; Dan Gardner (bio), founder and lead interaction designer at Code and Theory; Terry Green (bio), senior designer at TVWorks and partner at twenty2product; Sam Pemberton (bio), CEO of the Softel Group; and Paula Suthern (bio), SVP of sales operations at Ensequence, discuss tools for developing interactive TV applications, how those tools relate to playout systems and other technologies in the ITV production chain, and how well they are meeting the needs of designers. Topics discussed include intercompatibility of tools with popular design programs such as Photoshop; the challenges designers face when working with interactive TV tools; techniques for developing applications for delivery on multiple platforms; the impact of the ETV/EBIF and tru2way standards on the process of designing ITV applications; the "politics" of application playout; and much more.
To listen to the show, click here.
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