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"ABC Starter Kit" Videos Let Viewers Catch up with ABC's Scripted Series

--ABC Lets Viewers Decide which Families Star in 100th "Wife Swap"

Broadcast network, ABC, has launched a broadband video service, called the ABC Starter Kit, that allows viewers to catch up with its scripted series by condensing each series' premise, characters and storylines into a short-form video. ABC Starter Kit videos are available on ABC.com, ABC Mobile and on a number of major online portals, and are also being featured on a 30-minute affiliate special and in DVD hand-outs at retail stores and other public venues. Shows for which Starter Kit videos are currently on offer include "Brothers & Sisters," "Desperate Housewives," "Dirty Sexy Money," "Eli Stone," "Grey's Anatomy," "Private Practice," "Pushing Daisies," "Samantha Who?" and "Ugly Betty."

In other ABC news:

  • The broadcaster is inviting its viewers to vote for which two families from past episodes of the reality show, "Wife Swap," should be featured on the show's 100th episode. Voting will begin on October 3rd on ABC.com, concurrently with the show's season premiere, and will continue through October 24th. In order to help viewers make their decision, the site also features videos and bios of the 24 eligible families.
  • The broadcaster has launched the new version of the Move Networks-powered ABC.com Full Episode Player that it announced earlier this year.

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