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Sky News Active
BSkyB released a new version of their Sky News Active application to highlight the election on June 7, 2001. This application allows the viewer to access news-on-demand through 4 small video clips arranged in a squared formation in the video window. Each video clip ("Headlines", "Weather", "ShowBiz", and other categories) runs concurrently with the others, but repeates every few minutes or so until producers refresh the video feed. Other news components on demand include text news highlights you can select under "Top Stories", voting in opinion polls (you need a backchannel to vote), and scrolling headlines below. The new voting application (last 2 images below) develops the depth of the application.
Producer : Sky
Appearing: On-demand now
Screen shows 1 out of 4 possible videos as an enlarged image. The remote control image shows the 4 colored "Fast Key" buttons that are used throughout ITV applications on all digital platforms in the UK as basic navigational aides. Normally, a video runs in this spot, but you can also access a help video like this.
Basic screen showing 1 out of 4 possible videos as an enlarged image. This is the Top Headlines video featuring last month's scandal involving Sophie Rhys-Jones, the Countess of Wessex, who is married to Prince Edward.
Screen shows a mock up from Sky sent to [itvt] in advance of elections showing Tony Blair (Labour Party Leader) with the "Highlights" bar chosen.
Screen shows William Hague (Conservative Party Leader) with the "Parties" bar chosen.
Click here to see Sky Box Office on the next page.
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