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Coca-Cola ITV Ads

Viewers in Denmark and Sweden will soon be watching what is claimed to be those countries' first interactiveTV commercial. The commercial, which was commissioned by Coca-Cola and conceived and designed by British digital TV agency tripledash, will run for six weeks on the ViaSat satellite network. It will allow viewers to access an interactive area where they can collect points (which they can subsequently swap for merchandise) as part of Coca-Cola's red Collection promotion.

Producer: Tripledash
Network: Viasat - Denmark and Sweden
Program: Coca-Cola ITV Ads
Platform: OpenTV
Set-tops: Nokia, Sagem, Humax
Application:
Appearing: August 19, 2001 - 6 weeks thereafter


























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