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    <title>InteractiveTV Today</title>
    <description>The 1st, best and most widely read news source on interactive television.</description>
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    <copyright>Copyright [itvt] 2005</copyright>
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    <lastBuildDate>Mon, 28 Apr 2008 23:06:02 -0700</lastBuildDate>
    <pubDate>Mon, 28 Apr 2008 22:48:25 -0700</pubDate>
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    <item>
      <title>2nd Annual tru2way Developers Conference Scheduled for May 17th and 18th</title>
      <description>The second annual tru2way Developers Conference will be held in&lt;br&gt;
New Orleans on Saturday, May 17th and Sunday, May 18th, just prior&lt;br&gt;
to the NCTA Cable Show.</description>
      <link>http://www.itvt.com/wvggitvtissue-7.77pt1.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 28 Apr 2008 22:48:25 -0700</pubDate>
    </item>
    <item>
      <title>CableNET Line-Up Announced</title>
      <description>The NCTA and CableLabs have announced the line-up of companies&lt;br&gt;
that will be participating in CableNET, their annual showcase of new&lt;br&gt;
cable technologies and products at the NCTA&amp;#146;s Cable Show (takes&lt;br&gt;
place May 18th-20th in New Orleans). </description>
      <link>http://www.itvt.com/wvggitvtissue-7.77pt1.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 28 Apr 2008 22:48:15 -0700</pubDate>
    </item>
    <item>
      <title>International Interactive Emmy Award Winners Announced</title>
      <description>At the MIPTV conference in Cannes earlier this month, the&lt;br&gt;
International Academy of Television Arts &amp; Sciences announced the&lt;br&gt;
winners of its International Interactive Emmy Awards (note: the&lt;br&gt;
awards, which were organized in partnership with Reed MIDEM, were&lt;br&gt;
hosted by UK comedian, Brian Conley).</description>
      <link>http://www.itvt.com/wvggitvtissue-7.77pt1.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 28 Apr 2008 22:48:00 -0700</pubDate>
    </item>
    <item>
      <title>BBC Issues Tender for Interactive Services Management</title>
      <description>The BBC recently issued a tender for a five-year (with a two-year optional extension) contract for interactive services management. </description>
      <link>http://www.itvt.com/wvggitvtissue-7.77pt1.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 28 Apr 2008 22:47:47 -0700</pubDate>
    </item>
    <item>
      <title>Mogulus Launches Pro offering, VOD Support</title>
      <description>&amp;#150;Also Signs Deal with Gannett&lt;br&gt;
&amp;#150;Company Offers Interactive Web Broadcasting Platform</description>
      <link>http://www.itvt.com/wvawitvtissue-7.77pt2a.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 28 Apr 2008 22:47:34 -0700</pubDate>
    </item>
    <item>
      <title>Sun Expands its Video Streaming System</title>
      <description>At the NAB show in Las Vegas earlier this month, Sun Microsystems&lt;br&gt;
announced that it is expanding its Sun Streaming System product&lt;br&gt;
portfolio to create what it claims is the only IPTV platform that can&lt;br&gt;
scale &amp;#147;seamlessly and cost-effectively&amp;#148; from 100 to 160,000&lt;br&gt;
simultaneous streams. </description>
      <link>http://www.itvt.com/wvawitvtissue-7.77pt2a.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 28 Apr 2008 22:47:26 -0700</pubDate>
    </item>
    <item>
      <title>Adobe Media Player Launched</title>
      <description>&amp;#150;Features Content from CBS, MTV, PBS, Scripps and Others</description>
      <link>http://www.itvt.com/wvawitvtissue-7.77pt2a.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 28 Apr 2008 22:47:11 -0700</pubDate>
    </item>
    <item>
      <title>Brightcove to Support Google&amp;#146;s AdSense for Video</title>
      <description>&amp;#150;Signs Deals with Bebo, Meebo, RockYou, Slide, Veoh, Gruner + Jahr&lt;br&gt;
&amp;#150;Helps Power Showtime&amp;#146;s 2008 Primetime Emmys Campaign</description>
      <link>http://www.itvt.com/wvggitvtissue-7.77pt2b.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 28 Apr 2008 22:46:57 -0700</pubDate>
    </item>
    <item>
      <title>ICTV in ActiveVideo Deal with iPanel Technologies</title>
      <description>&amp;#150;Deal Targets China and other Asia-Pacific Markets&lt;br&gt;
&amp;#150;Company Appoints New VP&amp;#146;s of Programming and Business Development</description>
      <link>http://www.itvt.com/wvggitvtissue-7.77pt2b.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 28 Apr 2008 22:46:44 -0700</pubDate>
    </item>
    <item>
      <title>Narrowstep News:</title>
      <description>&amp;#150;Player Version 2.7 Integrates Microsoft Silverlight, Atlas Ad Server&lt;br&gt;
&amp;#150;Appoints New President and COO&lt;br&gt;
&amp;#150;New Deals with tvtv, CAN Communicate and FIFA, Fox Intl&amp;#146;s BabyTV&lt;br&gt;
&lt;br&gt;
</description>
      <link>http://www.itvt.com/wvggitvtissue-7.77pt2b.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 28 Apr 2008 22:46:24 -0700</pubDate>
    </item>
    <item>
      <title>New Visiware Interactive TV Games Offering Leverages VOD Platforms</title>
      <description>&amp;#150;Company Launches New Version of Playin&amp;#146;TV on New Zealand&amp;#146;s Sky TV&lt;br&gt;
&amp;#150;Forms ITV Poker Partnership with Bluff Magazine</description>
      <link>http://www.itvt.com/wvsaitvtissue-7.77pt3.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 28 Apr 2008 22:46:13 -0700</pubDate>
    </item>
    <item>
      <title>NBC Universal Redesigns its VOD Web Site</title>
      <description>NBC Universal&amp;#146;s Digital Distribution arm has redesigned its Universal&lt;br&gt;
Studios VOD and PPV site (www.universalvod.net). </description>
      <link>http://www.itvt.com/wvsaitvtissue-7.77pt3.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 28 Apr 2008 22:45:58 -0700</pubDate>
    </item>
    <item>
      <title>Major Studios Announce Plans for Premium VOD Service</title>
      <description>Earlier this month, Viacom, its Paramount Pictures unit, MGM Studios&lt;br&gt;
and Lionsgate announced that they have formed a joint venture that will&lt;br&gt;
launch a premium VOD service and linear-TV channel in the fall of&lt;br&gt;
2009. </description>
      <link>http://www.itvt.com/wvsaitvtissue-7.77pt3.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 28 Apr 2008 22:45:44 -0700</pubDate>
    </item>
    <item>
      <title>Ken Jennings to Guest on PlayCafe&amp;#146;s Interactive Game Show Channel</title>
      <description>PlayCafe, a company that bills itself as &amp;#147;the first Internet TV network&lt;br&gt;
for game shows&amp;#148; (note: its Web site streams live, free-to-play game&lt;br&gt;
shows, on weekdays from 6:00PM-8:00PM Pacific, that allow viewers&lt;br&gt;
to play along, chat with hosts and other players, form teams, contribute&lt;br&gt;
questions, and win prizes), contacted [itvt] last week to let us know that...</description>
      <link>http://www.itvt.com/wvsaitvtissue-7.77pt3.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 28 Apr 2008 22:45:13 -0700</pubDate>
    </item>
    <item>
      <title>KoldCast Launches Broadband TV Service</title>
      <description>An Irvine, Calif.-based company called KoldCast last month launched a free broadband video service, called KoldCast TV, that features a range of on-demand programming and support for full-screen HD. </description>
      <link>http://www.itvt.com/wvsaitvtissue-7.77pt3.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 28 Apr 2008 22:44:32 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Radio: Vidiom Execs on tru2way/OCAP and the 2nd Annual tru2way Developers Conference</title>
      <description>In this recorded episode of [itvt]&apos;s talk radio show, &quot;The TV of Tomorrow Show with Tracy Swedlow,&quot; Tim Wahlers, founder and CEO of Vidiom Systems, the company&apos;s VP marketing, Mike Malcy, its VP of engineering services, Walden Miller, and its VP of strategic initiatives, David Housman, discuss their work with the 
 cable industry on tru2way/OCAP, describe some of the interactive TV projects they are currently engaged in, provide an overview of Vidiom&apos;s OCAP testing services, and offer a preview of the upcoming second annual tru2way Developers Conference. (Note: the conference--which is produced by the NCTA and CableLabs, and sponsored by Vidiom--will be held in New Orleans on Saturday, May 17th and Sunday, May 18th, just prior to the NCTA Cable Show. Areas of discussion will include programming, platforms, consumer electronics, application development, and retail opportunities, and the event will also feature hands-on workshops. Confirmed keynote speakers include CableLabs president and CEO, Richard Green, and Panasonic CTO, Paul Liao; other speakers and panelists include John Collins of Time Warner Cable, Mark DePietro of Motorola, Anne Dirkse of Vidiom, John Hashimoto of the Weather  Channel, Sherisse Hawkins of Time Warner Cable, David Housman of Vidiom, Chet Kanojia of Navic, Mike LaJoie of Time Warner Cable, Arthur Orduna of Advance/Newhouse, Sam Pemberton of Softel, David Preisman of Showtime, Gary Schanman of Comcast, Jeff Seebeck of Cisco, Bill Sheppard of Sun, Gary Sohmers of IMAGE, Tim Spencer of Sigma Systems, So Vang of CableLabs, and Andrew Ward of Comcast Spotlight. Detailed information on the conference&apos;s speakers and sessions can be found at: http://2008.thecableshow.com/Attending/tru2waySchedule.aspx)&lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wvappitvtissue-7.76.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Fri, 25 Apr 2008 17:13:54 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Radio: Update on the Television Academy&amp;#146;s Primetime Emmys for Interactive Media</title>
      <description>In this recorded episode of [itvt]&amp;#146;s talk radio show, &amp;#147;The TV of Tomorrow Show with Tracy Swedlow,&amp;#148;&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
Marcelino Ford-Livene and David Jensen, co-governors of the Academy of Television Arts &amp; Sciences Interactive Media Peer Group (IMPG), and Geoff Katz, chairman of the IMPG&amp;#146;s Primetime Emmy Awards Working Group, discuss the Academy&amp;#146;s newly issued call for entries for the 2007-2008 Primetime Emmy Awards for Outstanding Creative Achievement in Interactive Media (note: the Awards will recognize excellence in two areas of competition this year: Fiction and Non-Fiction).&lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wvaonitvtissue-7.75.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Tue, 22 Apr 2008 19:33:55 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Radio: Execs from VR Company, Mindark, Discuss its Emmy-Winning Interactive TV Project</title>
      <description>In this recorded episode of [itvt]&amp;#146;s talk radio show, &amp;#147;The TV of Tomorrow Show with Tracy Swedlow,&amp;#148; Magnus Eriksson, chief development manager, and Christian Bjorkman, director of special projects at Mindark, the company behind the virtual world, Entropia Universe, discuss the interactive enhancements the company created for the Swedish television drama, &amp;#147;The Truth about Marika.&amp;#148; Viewers of the show&amp;#150;which was recently awarded the Emmy for Best Interactive TV Service by the International Academy of Television Arts &amp; Sciences&amp;#150;could participate by searching for clues within Entropia Universe that allowed them to solve a show-related mystery. In addition, they could interact within the virtual world with avatars of the show&amp;#146;s main characters. Eriksson and Bjorkman also provide an in-  depth overview of Entropia Universe: among other things, the virtual world has a &amp;#147;real cash economy,&amp;#148; whose currency is pegged to the US dollar (at a rate of 10-1), and which allows participants to earn money.</description>
      <link>http://www.itvt.com/wvaiwitvtissue-7.74.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 21 Apr 2008 09:47:53 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Radio: Rentrak&amp;#146;s Cathy Hetzel and Dustin Encelewski on Measuring VOD Usage</title>
      <description>In this recorded episode of [itvt]&amp;#146;s talk radio show, &amp;#147;The TV of Tomorrow Show with Tracy Swedlow,&amp;#148; Cathy Hetzel, president of the Advanced Media Information division at business-intelligence company, Rentrak, and her colleague, Dustin Encelewski, the company&amp;#146;s director of technological business development, discuss recent developments with its OnDemand Essentials offering&amp;#150;a Web-based ASP service which measures and reports anonymous, aggregate VOD usage data, such as viewership volumes and trends, and which is intended to provide cable operators, content providers and advertisers with customizable reports designed to help them better understand viewers&amp;#146; VOD content preferences. They also discuss Rentrak&amp;#146;s relationship with the cable industry, cast light on the company&amp;#146;s future plans for its Essentials product line, discuss its competitors, and provide some interesting statistics about VOD usage that the company has gleaned over the past few months.&lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wvlaitvtissue-7.73.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Fri, 18 Apr 2008 10:52:18 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Radio: PBS Celebrity, Gary Sohmers, on his Video Queue ITV Technology</title>
      <description>In this recorded episode of [itvt]&apos;s talk radio show, &quot;The TV of Tomorrow Show with Tracy Swedlow,&quot; Gary Sohmers, president and chairman of Interactive Meet and Greet Entertainment (IMAGE),  discusses his company&apos;s flagship Video Queue technology, which allows TV viewers to have face-to-face encounters with celebrities. (Note: Sohmers will probably be familiar to [itvt] readers who are also PBS viewers: he is a regular guest on the popular program, &quot;Antiques Roadshow,&quot; where he appraises toys, collectibles and memorabilia.)&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
To listen to the show, click: here.&lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wvaklitvtissue-7.72.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Wed, 16 Apr 2008 13:35:49 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Radio: Morgan Guenther on AirPlay&apos;s &quot;Jeopardy!&quot; Play-Along Gaming Deal</title>
      <description>In this recorded episode of [itvt]&apos;s talk radio show, &quot;The TV of Tomorrow Show with Tracy Swedlow,&quot; AirPlay chairman and CEO, Morgan Guenther, talks about his company&apos;s new deal with Sony Pictures Television to provide multiplayer play-along mobile gaming for the popular game show, &quot;Jeopardy!&quot;; about some of the other new projects the company will be undertaking this year; about its business model and its plans to scale its business; about his experiences at TiVo (where he served as president from 2001-2003); and more.&lt;br&gt;
&lt;br&gt;
To listen to the show, click: here.&lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wvlllitvtissue-7.71.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Wed, 16 Apr 2008 13:35:54 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Radio: CableLabs&apos; Bender and Sun&apos;s Brinkley on New OpenCable/tru2way Developments</title>
      <description>In this recorded episode of [itvt]&apos;s talk radio show, &quot;The TV of Tomorrow Show with Tracy Swedlow,&quot; Phil Bender, CableLabs&apos; project director for OpenCable, and Roger Brinkley, community leader   for the Mobile &amp; Embedded Community at Sun Microsystems, provide an in-depth update on the latest developments in OpenCable/OCAP/tru2way; discuss the &quot;OpenCable Project&quot; that recently launched on Java.net; provide a preview of CableLabs&apos; CableNET showcase at the upcoming NCTA Cable Show; and more.&lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wvoaitvtissue-7.70.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Wed, 16 Apr 2008 13:35:54 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Exclusive: New OCAP/EBIF Developer Network, OEDN.net, Launched</title>
      <description>&amp;#150;The Interactive TV Month in Review</description>
      <link>http://blog.itvt.com/2008/03/01/itvt-exclusive-new-ocapebif-developer-network-oednnet-launched/</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Sat, 1 Mar 2008 12:28:15 -0700</pubDate>
    </item>
    <item>
      <title>Conference Guide for The TV of Tomorrow Show 2008</title>
      <description>-A Letter from the Editors and Staff of [itvt]&lt;br&gt;
-Schedule and Speakers for Day 1&lt;br&gt;
-Schedule and Speakers for Day 2</description>
      <link>http://blog.itvt.com/2008/02/25/conference-guide-for-the-tv-of-tomorrow-show-2008/</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Sat, 1 Mar 2008 12:27:27 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Radio Interview: Steve Shannon, EVP and GM of Product Development, Gemstar-TV Guide</title>
      <description>In this recorded interview from [itvt]&apos;s new talk radio show, &quot;The TV of Tomorrow Show with Tracy Swedlow,&quot; Steve Shannon, EVP and general manager of product management at EPG developer, Gemstar-TV Guide, discusses, among other things, the company&apos;s EPG products and its product roadmap; new features that will be offered by its EPG&apos;s over the coming year; My TV Guide, its new suite of cross- platform (TV, Internet and mobile) guidance solutions; its work on social TV and programming recommendation solutions; its work--via GuideWorks, its joint-venture with Comcast--on a new, graphically rich OCAP-based EPG; the future of EPG advertising; and much more. &lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wvao[itvt]-htmlissue7.61.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Wed, 23 Jan 2008 21:23:30 -0700</pubDate>
    </item>
    <item>
      <title>Introducing [itvt]&apos;s Official Design Sponsor: Method</title>
      <description>As you can see above and to the right, [itvt]&apos;s TV of Tomorrow Show has a new logo. The logo was created by Method, our Official Design Sponsor, which is working with us to develop a compelling new visual identity for the show.</description>
      <link>http://www.itvt.com/wvao[itvt]-htmlissue7.61.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Wed, 23 Jan 2008 21:23:10 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Radio Interview: Kristen Fergason, VP of Marketing, Maven Networks</title>
      <description>[itvt]&apos;s new talk radio show, &quot;The TV of Tomorrow Show with Tracy Swedlow,&quot; Kristen Fergason, Maven&apos;s VP of marketing, describes the new platform and the kinds of interactive advertising it enables.</description>
      <link>http://www.itvt.com/wvailo[itvt]-htmlissue7.59.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 21 Jan 2008 15:00:19 -0700</pubDate>
    </item>
    <item>
      <title>Nominations Now Open for [itvt]&apos;s 5th Annual Awards for Leadership in Interactive and Multiplatform Television</title>
      <description>--Deadline for Submitting Nominations is February 17th&lt;br&gt;
--Awards will be Presented at [itvt]&apos;s TV of Tomorrow Show&lt;br&gt;
--Online Nomination Form Available Here&lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wval[itvt]-htmlissue7.60.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 21 Jan 2008 14:59:34 -0700</pubDate>
    </item>
    <item>
      <title>Jacked in Two-Screen Interactive TV Deal with NBC Sports</title>
      <description>A Santa Monica-based company, called Jacked, Inc.--which was founded in June, 2006 and which recently secured $6.5 million in venture funding--has been tapped by NBC Sports to create a Web-based, two-screen interactive TV service, dubbed NBCSports.com Play Action, around the latter&apos;s &quot;Sunday Night Football&quot; broadcasts.</description>
      <link>http://www.itvt.com/wvaio[itvt]-htmlissue7.58pt3.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 21 Jan 2008 14:59:18 -0700</pubDate>
    </item>
    <item>
      <title>Fluorescent Media Partners with Embassy Row on Interactive Gameshow</title>
      <description>Fluorescent Media, the UK-based participation-TV company that inherited the assets of Optimistic Media and The Optimistic Network (see [itvt] Issue 7.36 Part 1), says that it is partnering with New York-based production company, Embassy Row, to produce and pitch its new, interactive gameshow series, &quot;The Empire,&quot; and that Sony Pictures Television will distribute the new format, under its partnership deal with Embassy Row.</description>
      <link>http://www.itvt.com/wvaio[itvt]-htmlissue7.58pt3.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 21 Jan 2008 14:58:49 -0700</pubDate>
    </item>
    <item>
      <title>BT Vision IPTV Service Integrated with Microsoft Xbox 360</title>
      <description>--Motorola Chosen as Lead Supplier of Next-Gen BT Vision Set-Tops&lt;br&gt;
--BT Vision Download Store Trials Ad-Supported Movie Downloads&lt;br&gt;
--BT Vision IPTV Service Now Available on Self-Install Basis&lt;br&gt;
--New BT Vision Magazine Represents First Use of New Microsoft Browser&lt;br&gt;</description>
      <link>http://www.itvt.com/wvbna[itvt]-htmlissue7.58pt2A.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 21 Jan 2008 14:58:38 -0700</pubDate>
    </item>
    <item>
      <title>CloverLeaf Digital in Localized ITV Deals with Grande, Pioneer Telephone</title>
      <description>CloverLeaf Digital, a Brooklyn-based interactive TV applications developer that specializes in building and managing localized &quot;walled-garden&quot; services, says that Texas-based competitive broadband provider, Grande Communications, has signed a three-year extension of an agreement, under which CloverLeaf provides it with a custom version of its walled-garden news and information service, branded as Grande Interactive TV (note: Grande is somewhat of a pioneer in the interactive TV space: in addition to the CloverLeaf-powered walled-garden service, it offers services based on ICTV&apos;s ActiveVideo platform).</description>
      <link>http://www.itvt.com/wvbna[itvt]-htmlissue7.58pt2A.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 21 Jan 2008 14:50:01 -0700</pubDate>
    </item>
    <item>
      <title>Vitrue News:</title>
      <description>--Secures $10 Million in Series B Funding Round&lt;br&gt;
--Names Steven J. Heyer Vice Chairman, Jim Anderson SVP of Engineering&lt;br&gt;
--Creates Social Video Services for Chick-fil-A, Meijer&lt;br&gt;</description>
      <link>http://www.itvt.com/http://www.itvt.com/wvnn[itvt]-htmlissue7.58pt1.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 21 Jan 2008 14:49:48 -0700</pubDate>
    </item>
    <item>
      <title>Gemstar-TV Guide News:</title>
      <description>--Teams with Comcast Spotlight on Study of EPG Viewing Habits&lt;br&gt;
--New Deals with Sony, Polaroid, Cox, CZCATV, So-net, Atlantic Broadband&lt;br&gt;
--Begins Patent-Infringement Litigation against Toshiba&lt;br&gt;</description>
      <link>http://www.itvt.com/http://www.itvt.com/wvnn[itvt]-htmlissue7.58pt1.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 21 Jan 2008 14:49:32 -0700</pubDate>
    </item>
    <item>
      <title>Media Companies Release &quot;Collaborative Principles&quot; for UGC</title>
      <description>A group of prominent Internet and media companies--including CBS, Dailymotion, Fox Entertainment Group, Microsoft, MySpace, NBC Universal, Veoh, Viacom and The Walt Disney Company--recently unveiled a set of &quot;collaborative principles&quot; that they claim will &quot;enable the continued growth and development of user-generated content online&quot; while &quot;respect[ing] the intellectual property of content owners.&quot; According to the companies, the principles will function as &quot;guidelines to help user-generated content (UGC) services and content creators work together towards their collective goal of bringing more content to more consumers through legitimate channels&quot; and &quot;acknowledge a collective respect for protecting copyrights and recognize that filtering technologies must be effective and are only a part of what is necessary to achieve this goal.&quot;&lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/http://www.itvt.com/wvnn[itvt]-htmlissue7.58pt1.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 21 Jan 2008 14:48:46 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Interview: Rick Sailor, Antonio Gimeno, Amino Technologies</title>
      <description>For the past two years, Cambridge, England-based Amino Technologies, a relatively small company, has been ranked the number-one IPTV set-top box vendor in the world by ABI Research (it shipped its one-millionth IPTV set-top in the first quarter of 2007). Rick Sailor, the company&apos;s VP of sales for the Americas, and its marketing communications manager, Antonio Gimeno, recently spoke to [itvt]&apos;s Tracy Swedlow about the reasons behind the company&apos;s success; its future product plans (which include support for Adobe Flash and which may also include the development of hybrid IP/DVB-C and IP/DVB-T set-tops); the challenges presented by MPEG-4 HDTV; the importance of interactive TV to IPTV operators; the future of the IPTV space; and much more.&lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wvttg[itvt]-htmlissue7.57.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 14 Jan 2008 22:07:51 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Radio Interview: Hans Fischmann, General Manager of Advanced Media, Charter Media</title>
      <description>Since Hans Fischmann joined Charter Media, the advertising arm of cable MSO, Charter Communications, in January, 2007, he and his team have launched over 600 interactive TV and VOD advertising campaigns. In this recorded interview from [itvt]&apos;s new talk radio show, &quot;The TV of Tomorrow Show with Tracy Swedlow,&quot; he describes the kinds of interactive TV advertising offered by Charter Media; provides statistics on the efficacy of the company&apos;s ITV ads; describes its efforts to market its ITV advertising capabilities; provides some thoughts on the cable industry ITV advertising initiative, &quot;Project Canoe&quot;; discusses &quot;Did You See It?,&quot; a new channel Charter is launching that will be devoted to on demand advertising; and much more.&lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wvsk[itvt]-htmlissue7.56.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 14 Jan 2008 22:06:49 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Radio Interview: Peter Price, president and CEO, National Academy of Television Arts &amp; Sciences</title>
      <description>Peter Price heads up the New York-based National Academy of Television Arts &amp; Sciences, one of two organizations that are responsible for television&apos;s annual Emmy awards (the other is the Los Angeles-based Academy of Television Arts &amp; Sciences). In this recorded interview from [itvt]&apos;s new talk radio show, &quot;The TV of Tomorrow Show with Tracy Swedlow,&quot; he discusses, among other things, the relationship between the two academies, and their ongoing legal dispute over the National Academy&apos;s awards for Advanced Media (which were presented yesterday at CES 2008). &lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wvaoa[itvt]-htmlissue7.55.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Tue, 8 Jan 2008 13:21:40 -0700</pubDate>
    </item>
    <item>
      <title>Live Reports from CES 2008</title>
      <description>This week, [itvt] is featuring a series of live audio reports from the CES 2008 showfloor, presented by an informal team of roving interactive and multiplatform TV experts that we have assembled.&lt;br&gt;</description>
      <link>http://www.itvt.com/wvaoa[itvt]-htmlissue7.55.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Tue, 8 Jan 2008 13:21:17 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Radio Interview: James Cawley, Executive Producer, Star Trek New Voyages</title>
      <description>James Cawley shares his thoughts on producing original, fan-generated &quot;Star Trek&quot; programming for the Internet; describes the events that led to the formation of Star Trek New Voyages; discusses the company&apos;s relationship with CBS (the owner of the &quot;Star Trek&quot; franchise); provides a preview of new episodes and new characters that the company has in the pipeline (including &quot;Star Trek&apos;s&quot; first gay character); discusses the possibility of making the show interactive or building a social network around it; and much more.&lt;br&gt;</description>
      <link>http://www.itvt.com/wvalp[itvt]-htmlissue7.54.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Sun, 6 Jan 2008 13:05:48 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Radio Interview: The Interactive TV Year in Review</title>
      <description>In this recorded audio interview from the latest edition of [itvt]&apos;s new talk radio show, &quot;The TV of Tomorrow Show with Tracy Swedlow,&quot; three high-profile figures from the interactive TV space--Patrick Donoghue, VP of ITV product management at Time Warner Cable; Bill Niemeyer, chief of analysis and research at BlackArrow; and David Preisman, VP of interactive television at Showtime Networks--provide a retrospective of the year in interactive TV, present their picks for the year&apos;s most important ITV stories, and predict the important ITV trends for 2008. Topics discussed include the rise of user-generated content; the demise of TMG; the significance of the top-secret interactive TV advertising initiative, &quot;Canoe&quot;; the emergence of big-budget broadband TV programming; EchoStar&apos;s purchase of Sling Media; DirecTV&apos;s purchase of ReplayTV; and much more. &lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wvamk[itvt]-htmlissue7.53.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Wed, 2 Jan 2008 17:38:28 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Radio Talk Show: SinglePoint&apos;s New Interactive TV Deal with NBC Universal</title>
      <description>In this recorded audio interview from the latest edition of [itvt]&apos;s new talk radio show, &quot;The TV of Tomorrow Show with Tracy Swedlow,&quot; three senior executives from mobile interactive TV specialist, SinglePoint--president and CEO, Rich Begert; VP of industry relations, Doug Busk; and director of marketing, Philippe Poutonnet--discuss, among other things, the company&apos;s recent deal with NBC Universal. The deal will see SinglePoint providing mobile interactive/participation TV services for a range of NBC Universal&apos;s programming and channels, including NBC, CNBC, MSNBC, Bravo, Telemundo, USA Network, NBC Sports, and NBC News.&lt;br&gt;
&lt;br&gt;
To listen to the interview, please click 
http://www.blogtalkradio.com/itvt-tvoftomorrow</description>
      <link>http://www.itvt.com/wvoap[itvt]-htmlissue7.52.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 24 Dec 2007 09:39:48 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Interview: Stuart Waite, Head of Advertising and Interactive, Alcatel-Lucent</title>
      <description>Stuart Waite was formerly CEO of Tamblin, a high-profile UK-based interactive TV technology provider (its clients include BSkyB, the BBC, Channel 4, ITV, Five, and Flextech) that was acquired earlier this year by Alcatel-Lucent. Waite recently spoke to [itvt]&apos;s Tracy Swedlow about the events leading to Alcatel-Lucent&apos;s decision to acquire Tamblin; about the role the former Tamblin is now playing within the telecommunications technology giant; about new interactive TV applications and multiplatform content-distribution systems that Alcatel-Lucent is developing; about the importance of IPTV to the future of the interactive TV industry; and much more.&lt;br&gt;</description>
      <link>http://www.itvt.com/woapa[itvt]-htmlissue7.48.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 24 Dec 2007 09:38:43 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Radio Talk Show: Steve Rosenbaum, Founder and CEO, Magnify.net</title>
      <description>Steve Rosenbaum is founder and CEO of Magnify.net, a company that provides a new Web 2.0 service which allows end-users to create video galleries/channels complete with social networks. In this recorded audio interview from the latest edition of [itvt]&apos;s new talk radio show, &quot;The TV of Tomorrow Show with Tracy Swedlow,&quot; Rosenbaum discusses Magnify.net&apos;s service and the business model behind it; provides examples of how it is being used; outlines the company&apos;s current strategy and future plans; and more.&lt;br&gt;
&lt;br&gt;
To listen to the interview, please http://www.blogtalkradio.com/itvt-tvoftomorrow&lt;br&gt;</description>
      <link>http://www.itvt.com/wvaop[itvt]-htmlissue7.51.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 24 Dec 2007 09:36:55 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Radio Talk Show: Brian Seth Hurst, CEO, The Opportunity Management Company</title>
      <description>Brian Seth Hurst, a well-known figure in interactive TV circles, was recently elected as vice chairman of the Academy of Television Arts &amp; Sciences, the organization behind the Primetime Emmys. His election marks the first time ever that a new media specialist has served in such a senior role at the Academy. &lt;br&gt;
&lt;br&gt;
In this recorded audio interview from the latest edition of [itvt]&apos;s new talk radio show, &quot;The TV of Tomorrow Show with Tracy Swedlow,&quot; Hurst discusses what his election says about the evolution of the Academy and of the television establishment in general; the significance of the ongoing writers&apos; strike for the interactive and broadband TV industries; and much more.&lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wvalk[itvt]-htmlissue7.49.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Sat, 15 Dec 2007 09:29:07 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Interview: Ed Forman, Mark Jeffery, ICTV</title>
      <description>Ed Forman and Mark Jeffery are respectively EVP/COO and senior director of product marketing at ICTV, a company that has developed a technology infrastructure for delivering interactive Web media experiences to the set-top box. They recently spoke to [itvt]&apos;s Tracy Swedlow about the business model behind the company&apos;s ActiveVideo Distribution Network; about why the company now sees itself as a media company, rather than as a technology vendor to the cable industry; about how ActiveVideo can enable social-networking services on TV; about content services that are using ActiveVideo (its clients include Fox, CNN, HSN, AccuWeather and Reuters); about the reasons behind the company&apos;s recent move from Los Gatos to San Jose; and much more.&lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wvala[itvt]-htmlissue7.50.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Sat, 15 Dec 2007 09:28:12 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Radio Talk Show: Jodie McAfee, BoomerangiTV</title>
      <description>In this recorded audio interview (49:36) from the latest edition of [itvt]&apos;s new talk radio show, &quot;The TV of Tomorrow Show with Tracy Swedlow,&quot; Jodie McAfee, who was formerly SVP of corporate development and marketing at The Media Group (TMG), a high-profile interactive TV advertising and programming company that filed for Chapter 11 bankruptcy earlier this year, discusses that company&apos;s demise; his new company, BoomerangiTV; the cable industry interactive TV advertising initiative known as &quot;Project Canoe&quot;; the current state of the ITV advertising industry in general; and more.</description>
      <link>http://www.itvt.com/wvalp[itvt]-htmlissue7.47.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Fri, 7 Dec 2007 08:59:10 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Interview: Meredith Flynn-Ripley, CEO, Integra5</title>
      <description>itvt]&apos;s Tracy Swedlow about the company&apos;s technology and how it is being used by its tier-one and tier-two customers; about new converged services--including SMS couponing and text-to-TV--that it is enabling in addition to TV-based caller ID; about the technology&apos;s suitability for powering social-networking services on TV; about the company&apos;s patent strategy; about why she believes both television and communications services are &quot;becoming independent of devices&quot;; and much more.</description>
      <link>http://www.itvt.com/wvaoa[itvt]-htmlissue7.46.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Thu, 6 Dec 2007 08:11:56 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] TVofTomorrow Radio LIVE - Upcoming Shows</title>
      <description>Upcoming Shows:&lt;br&gt;
&lt;br&gt;

Date: Thursday, December 6, 2007&lt;br&gt;
Time: 10:00AM Pacific/1:00PM Eastern &lt;br&gt;
Length: approximately one hour&lt;br&gt;
Call-In Number: 1-646-595-4343&lt;br&gt;
&lt;br&gt;
Guests: Joel McAfee and Amy Townsend, BoomerangiTV&lt;br&gt;
&lt;br&gt;&lt;br&gt;
&lt;br&gt;&lt;br&gt;
&lt;br&gt;
Date: Monday, December 10, 2007&lt;br&gt;
Time: 10:00AM Pacific/1:00PM Eastern&lt;br&gt;
Length: approximately one hour&lt;br&gt;
Call-In Number: 1-646-595-4343&lt;br&gt;
&lt;br&gt;
 Guest: Brian Seth Hurst, CEO, The Opportunity Management Company&lt;br&gt;
&lt;br&gt;

To listen to live or recorded shows (currently there is only one show in the archive), go to http://www.blogtalkradio.com/itvt-tvoftomorrow.</description>
      <link>http://www.itvt.com/wvail[itvt]-htmlissue7.45.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Thu, 6 Dec 2007 08:09:50 -0700</pubDate>
    </item>
    <item>
      <title>Interview: New Talk Radio Show from [itvt]</title>
      <description>--First Episode Features BIAP&apos;s Louis Slothouber and Dan Levinson&lt;br&gt;
&lt;br&gt;
 This issue sees the beta-launch of a new [itvt] editorial product: a talk radio show, entitled &quot;The TV of Tomorrow Show with Tracy Swedlow,&quot; that will feature interviews with newsmakers and other high-profile players in the interactive multiplatform television space. &lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wvail[itvt]-htmlissue7.45.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Tue, 4 Dec 2007 10:01:27 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Interview: Chet Kanojia and John Hoctor, Navic Networks</title>
      <description>Interactive TV and addressable advertising specialist, Navic Networks, recently launched two new advertising-related products: an interactive TV SMS couponing service, and Admira, an ad network which uses real-time census-level set-top box data to match advertisers&apos; desired target audience criteria with media owners&apos; inventory, and which the company touts as &quot;the first media placement service to address increasingly fragmented television media.&quot; Navic CEO, Chet Kanojia, and the company&apos;s VP of business development and marketing, John Hoctor, recently spoke to [itvt]&apos;s Tracy Swedlow about the new products and the strategy behind them; about the company&apos;s future plans for the products; about its view of the OCAP and EBIF standards; and more.&lt;br&gt;
&lt;br&gt;
  &lt;br&gt;</description>
      <link>http://www.itvt.com/wvsko[itvt]-htmlissue7.44.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Thu, 29 Nov 2007 09:22:55 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Event: The TV of Tomorrow Show 2008</title>
      <description>InteractiveTV Today [itvt] is pleased to present the second annual TV of Tomorrow Show, March 11th-12th (Tuesday-Wednesday), 2008 in San Francisco, California at the famous Yerba Buena Center for the Arts. The first TV of Tomorrow Show was praised by sponsors, speakers and attendees not only as a true &quot;experts&apos; conference&quot; that attracted a veritable &quot;who&apos;s who&quot; of the interactive TV industry, but as a thoroughly unique and enjoyable experience. We are working hard to ensure that the TV of Tomorrow Show 2008--which is already attracting an array of high-powered speakers and which will feature a line-up of fascinating entertainments--is even better.&lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wvaop[itvt]-htmlissue7.43.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Wed, 14 Nov 2007 08:58:24 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Interview: Suzanne Stefanac, Nick DeMartino, AFI Digital Content Lab</title>
      <description>Tomorrow and Friday (November 8th-9th), the American Film Institute Digital Content Lab will hold its annual interactive media showcase, the AFI DigiFest (formerly known as the AFI Digital Content Festival), at the Academy of Motion Picture Arts and Sciences&apos; Linwood-Dunn Theater in Hollywood.&lt;br&gt;</description>
      <link>http://www.itvt.com/wvsla[itvt]-htmlissue7.42.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Wed, 7 Nov 2007 13:33:27 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Interview: Philips&apos; Rob de Vogel on 3D VOD</title>
      <description>According to Philips, the collaboration with eventIS proves that a new 3D video format, dubbed 2D-plus-depth and recently adopted as a non-mandatory extension of MPEG, can easily be integrated into existing media distribution and management systems, such as VOD via cable, satellite, Internet or terrestrial broadcasting. Rob de Vogel, senior director of business creation at Philips, recently spoke to [itvt]&apos;s Tracy Swedlow about the company&apos;s IBC demo, about the technology that underlies the Philips/eventIS prototype 3D VOD system, about why he believes 3D television will become a mass-market phenomenon, and more.&lt;br&gt;</description>
      <link>http://www.itvt.com/wvsio[itvt]-htmlissue7.41.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Wed, 31 Oct 2007 11:47:18 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Interview: Mark Pascarella and Patrick Donovan, Gotuit Media</title>
      <description>Gotuit Media--a company that offers metadata technologies which, among other things, allow end-users to instantly access the parts of a piece of video that interest them, and which can also be used by video publishers to allow end- users to make mash-ups out of their content--was recently tapped by Fox Reality Channel to power an interactive broadband video service for its Really Awards. The company&apos;s other customers include Sports Illustrated (for which it powers a search and navigation portal called the FilmRoom), the NHL (for which it powers a searchable, interactive, broadband version of the show, &quot;NHL On The Fly: Final&quot;), and Sprint (for which it powers NFL Fantasy Video, a mobile application that allows subscribers to watch their own custom video highlight reels of their favorite players). &lt;br&gt;
&lt;br&gt;
Gotuit&apos;s president and CEO, Mark Pascarella, and the company&apos;s VP of product management, Patrick Donovan, recently spoke to [itvt]&apos;s Tracy Swedlow about the significance of the Fox Reality deal, about the company&apos;s technologies and services, about using those technologies to monetize video content, about new types of Internet video programming that its technologies could enable, about its future plans, and more.&lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wvskg[itvt]-htmlissue7.40.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Thu, 25 Oct 2007 15:42:27 -0700</pubDate>
    </item>
    <item>
      <title>LiveHive&apos;s NanoGaming Two-Screen Interactive TV Platform Penetrates US</title>
      <description>--Company Signs Deals with Turner Sports, ESPN&lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wvaoa[itvt]-htmlissue7.39pt3A.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Tue, 16 Oct 2007 10:52:55 -0700</pubDate>
    </item>
    <item>
      <title>Visiware in Interactive TV Games Partnership with ESPN Classic</title>
      <description>--UPC Launches Company&apos;s Games in the Netherlands&lt;br&gt;</description>
      <link>http://www.itvt.com/wvaoa[itvt]-htmlissue7.39pt3A.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Tue, 16 Oct 2007 10:52:42 -0700</pubDate>
    </item>
    <item>
      <title>US Telcos Deploy Minerva&apos;s iTVManager 3.0</title>
      <description>--Company Opens New Facilities in Europe, Hires New VP of Services&lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wviqit[itvt]-htmlissue7.39pt2B.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Tue, 16 Oct 2007 10:52:32 -0700</pubDate>
    </item>
    <item>
      <title>Alticast News:</title>
      <description>--Launches Three New Products: Alticast BDJ, altiExcite, altiTOK TV Plus&lt;br&gt;
--Software Selected by Astra, KT&lt;br&gt;</description>
      <link>http://www.itvt.com/wviqit[itvt]-htmlissue7.39pt2B.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Tue, 16 Oct 2007 10:52:20 -0700</pubDate>
    </item>
    <item>
      <title>Strategy &amp; Technology News:</title>
      <description>--Launches MHEG Applications Toolset, MHEG Developer, I-Framer 3&lt;br&gt;
--Forms Strategic Partnership with Alticast&lt;br&gt;</description>
      <link>http://www.itvt.com/wvapu[itvt]-htmlissue7.39pt2A.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Tue, 16 Oct 2007 10:52:09 -0700</pubDate>
    </item>
    <item>
      <title>Tandberg Television News:</title>
      <description>--OpenStream Platform Wins Technical and Engineering Emmy&lt;br&gt;
--Company Hires Two New SVP&apos;s&lt;br&gt;
--Secures New Deals with DirecTV, UPC, Swisscom, Time Warner Cable&lt;br&gt;</description>
      <link>http://www.itvt.com/wvapu[itvt]-htmlissue7.39pt2A.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Tue, 16 Oct 2007 10:51:58 -0700</pubDate>
    </item>
    <item>
      <title>Zappware Launches New Interactive TV Platform, &quot;iView Platform&quot;</title>
      <description>Zappware Launches New Interactive TV Platform, &quot;iView Platform&quot;&lt;br&gt;
--Also Launches iView Service Packages for Broadcasters, Operators&lt;br&gt;</description>
      <link>http://www.itvt.com/wvapu[itvt]-htmlissue7.39pt2A.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Tue, 16 Oct 2007 10:50:55 -0700</pubDate>
    </item>
    <item>
      <title>Navic Networks Launches Interactive TV/SMS Couponing Service</title>
      <description>--Launches Addressable Advertising Service for &quot;Fragmented&quot; TV Media</description>
      <link>http://www.itvt.com/wvaoa[itvt]-htmlissue7.39pt3A.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 15 Oct 2007 19:24:17 -0700</pubDate>
    </item>
    <item>
      <title>ICTV&apos;s ActiveVideo Platform Powers Interactive TV for AccuWeather</title>
      <description>AccuWeather has unveiled a channel that uses ICTV&apos;s ActiveVideo technology to enable viewer interaction and deliver a range of broadband video from the meteorological programmer&apos;s Web site. According to AccuWeather, the new channel, which the company is targeting at cable and IPTV operators, features interactive, real-time forecasts and other weather information, delivered to the television as a single programming stream, enhanced with targeted, interactive advertising.</description>
      <link>http://www.itvt.com/wvaoa[itvt]-htmlissue7.39pt3A.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 15 Oct 2007 19:24:07 -0700</pubDate>
    </item>
    <item>
      <title>Inuk Launches PC-Based Virtual Set-Top Box, &quot;igloo&quot;</title>
      <description>--Signs Deals with Accedo Broadband, Cable &amp; Wireless&lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wviqit[itvt]-htmlissue7.39pt2B.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 15 Oct 2007 19:23:56 -0700</pubDate>
    </item>
    <item>
      <title>Accedo Broadband in Deals with Amino, DivX</title>
      <description>--Launches Multiplayer Gaming Engine, Opens US Office</description>
      <link>http://www.itvt.com/wviqit[itvt]-htmlissue7.39pt2B.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 15 Oct 2007 19:23:47 -0700</pubDate>
    </item>
    <item>
      <title>Orca Partners with muvee on Movie-Making App for IPTV Subscribers</title>
      <description>--Previews Content-Discovery and User-Generated Content Apps at IBC&lt;br&gt;
--Launches Combined IPTV/Internet TV Solution&lt;br&gt;
--Secures First US Customer&lt;br&gt;
&lt;br&gt;
&lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wviqit[itvt]-htmlissue7.39pt2B.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 15 Oct 2007 19:23:37 -0700</pubDate>
    </item>
    <item>
      <title>Integra5 Awarded another US Patent</title>
      <description>--ITV Convergence Specialist Now Holds 10 US and International Patents</description>
      <link>http://www.itvt.com/wviqit[itvt]-htmlissue7.39pt2B.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 15 Oct 2007 19:23:26 -0700</pubDate>
    </item>
    <item>
      <title>OpenTV Deploys with J:COM, Casema, MultiChoice, Reshet, Canal Digitaal</title>
      <description>OpenTV Deploys with J:COM, Casema, MultiChoice, Reshet, Canal Digitaal&lt;br&gt;
Interactive TV software provider, OpenTV (note: voting control of the company was acquired earlier this year by content-protection specialist, the Kudelski Group--see [itvt] Issue 7.16 Part 1), has secured a number of new deployments over the past few weeks:&lt;br&gt;</description>
      <link>http://www.itvt.com/wvapu[itvt]-htmlissue7.39pt2A.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 15 Oct 2007 19:23:03 -0700</pubDate>
    </item>
    <item>
      <title>Veoh in Deal with Search Company, Pixsy</title>
      <description>--Round-Up of Recent Veoh News&lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wvapu[itvt]-htmlissue7.39pt2A.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 15 Oct 2007 19:22:45 -0700</pubDate>
    </item>
    <item>
      <title>Ericsson, Endemol Launch Interactive TV/User-Generated Content Platform</title>
      <description>--&quot;Me-On-TV&quot; Already in Use in the Netherlands&lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wva0a[itvt]-htmlissue7.39pt1.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 15 Oct 2007 19:22:34 -0700</pubDate>
    </item>
    <item>
      <title>TiVo News:</title>
      <description>--Appeals Court Appears to Lean Towards TiVo in &quot;Time Warp&quot; Patent Case&lt;br&gt;
--Company to Offer Content from Rhapsody, Players Network&lt;br&gt;
--Comcast to Fund Development of TiVo Service on S-A Set-Tops&lt;br&gt;
--New Deals with Cablevision Mexico, Crispin Porter + Bogusky, DirecTV&lt;br&gt;
--Launches Low-Cost HD DVR, &quot;Top Commercial Rankings&quot; Reports, DR Group</description>
      <link>http://www.itvt.com/wva0a[itvt]-htmlissue7.39pt1.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 15 Oct 2007 19:22:20 -0700</pubDate>
    </item>
    <item>
      <title>InteractiveTV Today free email newsletter!</title>
      <description>Detailed articles on the growing interactive multiplatorm industry. Articles feature many screenshots from around the world.</description>
      <link>http://www.itvt.com/wva0a[itvt]-htmlissue7.39pt1.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Sun, 14 Oct 2007 21:03:15 -0700</pubDate>
    </item>
    <item>
      <title>AFI Digital Content Lab to Hold &quot;AFI DigiFest&quot; November 8th and 9th</title>
      <description>The American Film Institute Digital Content Lab (AFI DCL) has announced plans to hold its annual interactive media showcase on November 8th and 9th (note: tickets for the event go on sale October 12th, and can be ordered on the AFI&apos;s Web site, or by calling 1.866.AFI.FEST).</description>
      <link>http://www.itvt.com/wva0a[itvt]-htmlissue7.39pt1.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Sun, 14 Oct 2007 21:02:45 -0700</pubDate>
    </item>
    <item>
      <title>Alcatel-Lucent Acquires UK-Based Interactive TV Company, Tamblin</title>
      <description>Privately held UK-based interactive TV technology provider, Tamblin, has been acquired by Alcatel-Lucent.</description>
      <link>http://www.itvt.com/wva0a[itvt]-htmlissue7.39pt1.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Sun, 14 Oct 2007 21:02:25 -0700</pubDate>
    </item>
    <item>
      <title>NPTV Sells Interactive TV Assets to Netgem</title>
      <description>NPTV, a French developer of software for interactive TV, video analysis and mobile services, has signed a deal with Netgem, a French provider of television hardware and software technologies, to sell to the latter its interactive TV and video analysis assets.</description>
      <link>http://www.itvt.com/wva0a[itvt]-htmlissue7.39pt1.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Sun, 14 Oct 2007 21:02:12 -0700</pubDate>
    </item>
    <item>
      <title>Ensequence&apos;s on-Q Now Supports Interactive TV Authoring for Mobiles</title>
      <description>--Ensequence Powers ITV Ad Campaign for Nike&lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wvapu[itvt]-htmlissue7.39pt2A.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Sun, 14 Oct 2007 21:02:01 -0700</pubDate>
    </item>
    <item>
      <title>Philips, eventIS Unveil 3D VOD System</title>
      <description>--Also Unveil &quot;Personal Channels&quot; Application, Aprico.tv&lt;br&gt;</description>
      <link>http://www.itvt.com/wvapu[itvt]-htmlissue7.39pt2A.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Sun, 14 Oct 2007 21:01:51 -0700</pubDate>
    </item>
    <item>
      <title>Osmosys News:</title>
      <description>--Launches EGG for 3D Interactive TV Graphics&lt;br&gt;
--ADB, STMicroelectronics to Use New EGG Technology&lt;br&gt;
--Company Also Launches Push-VOD Application</description>
      <link>http://www.itvt.com/wvapu[itvt]-htmlissue7.39pt2A.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Sun, 14 Oct 2007 21:01:41 -0700</pubDate>
    </item>
    <item>
      <title>Verizon Begins Rolling Out its FiOS TV Interactive Media Guide</title>
      <description>US incumbent telco, Verizon, has begun rolling out its Interactive Media Guide...and more details.</description>
      <link>http://www.itvt.com/wvaoa[itvt]-htmlissue7.39pt3A.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Sun, 14 Oct 2007 21:01:10 -0700</pubDate>
    </item>
    <item>
      <title>DirecTV Expands Interactive TV Coverage of US Open</title>
      <description>--Adds New Broadband and Mobile Services to NFL Sunday Ticket&lt;br&gt;
--Launches Broadband Video Service for &quot;Passions&quot;&lt;br&gt;</description>
      <link>http://www.itvt.com/wvaoa[itvt]-htmlissue7.39pt3A.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Sun, 14 Oct 2007 21:00:45 -0700</pubDate>
    </item>
    <item>
      <title>CBS Launches &quot;EyeLab&quot; for Short-Form Promotional Video</title>
      <description>--356 Local TV and Radio Stations Join CBS Interactive Audience Network&lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wvaoa[itvt]-htmlissue7.39pt3A.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Sun, 14 Oct 2007 21:00:26 -0700</pubDate>
    </item>
    <item>
      <title>Exclusive: Interactive TV Emmy Finalists</title>
      <description>The Interactive Media Peer Group of the Academy of Television Arts &amp; Sciences has selected the finalists for the 2006-7 Emmy Awards for Outstanding Achievement in Interactive Television. (Note: the Los Angeles-based Academy of Television Arts &amp; Sciences is one of two organizations behind the US television industry&apos;s annual Emmy Awards--the other is the New York-based National Academy of Television Arts &amp; Sciences. Both organizations have, for some time now, given out Emmy Awards for interactive television; the Academy of Television Arts &amp; Sciences&apos; ITV Emmys are for creative achievement while the National Academy&apos;s Emmys are technology-focused.)</description>
      <link>http://www.itvt.com/wvlaog[itvt]-htmlissue7.37.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Tue, 24 Jul 2007 12:30:22 -0700</pubDate>
    </item>
    <item>
      <title>Exclusive: Television Academy Co-Governors, Marcelino Ford-Livene and David Jensen</title>
      <description>Television Academy Interactive Media Peer Group (IMPG) co-governors, Marcelino Ford-Livene and David Jensen, recently spoke to [itvt]&apos;s Tracy Swedlow about the role the IMPG has been playing within the Academy, about the growing interest in interactive TV on the part of the Academy&apos;s membership, about the IMPG&apos;s efforts to ensure that its awards-judging procedure is fair, and much more.&lt;br&gt;</description>
      <link>http://www.itvt.com/wvlaog[itvt]-htmlissue7.37.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Tue, 24 Jul 2007 12:30:02 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Interview: Jen Soch, VP/Group Director, Advanced TV, MediaVest</title>
      <description>As group director of advanced TV at MediaVest, Jen Soch leads the agency&apos;s Emerging Media practice. She recently spoke to [itvt]&apos;s Tracy Swedlow about her role at the agency, which includes educating the company&apos;s clients about interactive advertising; about the emerging importance of telescoping and of dynamic ad insertion for VOD; about the future of the 30-second spot; about why she believes that disabling fast-forwarding through commercials in on-demand programming would be a &quot;mistake&quot;; and more.&lt;br&gt;</description>
      <link>http://www.itvt.com/wvaog[itvt]-htmlissue7.35.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Thu, 5 Jul 2007 09:42:25 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] ITV Interview: Bill Squadron, SVP of Media Partnerships, SES Americom</title>
      <description>Last month, SES Americom launched IP-PRIME, its long-awaited, &quot;turnkey,&quot; end-to-end, MPEG-4-based IPTV solution, which it is initially targeting at tier-two and tier-three telcos. SES Americom&apos;s SVP of media partnerships, Bill Squadron, recently spoke to [itvt]&apos;s Tracy Swedlow about the advantages that the company claims for IP-PRIME; about the partnerships behind the solution; about the challenges the company had to overcome in order to assemble an MPEG-4-based IPTV platform; about the company&apos;s interest in eventually marketing IP-PRIME to cable and satellite TV operators; about its plans to add interactive TV, VOD and DVR functionality to the solution; and much more. &lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wvaog[itvt]-htmlissue7.35.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Wed, 4 Jul 2007 07:41:49 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] ITV Interview: Mike Dicks, Head of Development, Illumina Digital</title>
      <description>UK-based Illumina Digital is perhaps best known for the interactive scripted programming it creates using on-demand broadband video, games, and other multimedia elements. The company&apos;s clients include the BBC, Channel 4, and Nickelodeon. Illumina&apos;s head of development, Mike Dicks, recently spoke to [itvt]&apos;s Tracy Swedlow about the company&apos;s efforts to use interactivity to develop new ways of telling stories; about the company&apos;s various productions, which include &quot;Wannabes,&quot; an interactive sitcom that invites viewers to form &quot;friendships&quot; with its characters, and &quot;Axon,&quot; an interactive drama that is designed to encourage curriculum-based science learning (note: both shows were commissioned by the BBC); about the company&apos;s approach to user-generated content; about new software tools it has developed; about its future plans; and more.&lt;br&gt;</description>
      <link>http://www.itvt.com/wvmoo[itvt]-htmlissue7.34.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Fri, 22 Jun 2007 07:57:14 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Interview: Matt Cuson, VP of Marketing, Minerva Networks</title>
      <description>Minerva&apos;s VP of marketing, Matt Cuson, recently spoke to [itvt]&apos;s Tracy Swedlow about the reasons behind the company&apos;s growth; about the difficulties inherent in providing IPTV customers with both PVR and HDTV; about various new interactive applications Minerva has been working on--including an innovative-sounding VOD application it has co-developed with a &quot;large media company&quot;; about why Minerva believes its IPTV architecture is significantly more scalable than Microsoft&apos;s; about the three biggest challenges the company believes are currently facing the IPTV industry; about why he feels the IPTV industry is still &quot;too young to be bogged down by standards bodies&quot;; and more.&lt;br&gt;</description>
      <link>http://www.itvt.com/wvalg[itvt]-htmlissue7.33.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Wed, 6 Jun 2007 09:10:27 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Job Advertiser: Yahoo!</title>
      <description>Yahoo! is seeking experienced, creative people to contribute to the next generation of TV entertainment. ITV employment opportunities exist at all levels in the following:&lt;br&gt;
&lt;br&gt;
User Experience Design &lt;br&gt;
Engineering &lt;br&gt;
Product Management &lt;br&gt;
Marketing &lt;br&gt;
To find out more, send your resume to: itvopps@yahoo-inc.com and include your desired position in the subject line. &lt;br&gt;
&lt;br&gt;
Visit http://careers.yahoo.com/ for more detail. &lt;br&gt;
&lt;br&gt;</description>
      <link></link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Thu, 31 May 2007 11:38:08 -0700</pubDate>
    </item>
    <item>
      <title>Gemstar-TV Guide News:</title>
      <description>--Launches Suite of Personalizable, Cross-Platform Guidance Tools&lt;br&gt;
--Adds Clickable Broadband Video Listings to TVGuide.com&lt;br&gt;
--Signs Data Distribution Deal with CBS, License Deal with Verizon&lt;br&gt;</description>
      <link>http://www.itvt.com/wvlao[itvt]-htmlissue7.32pt3.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Thu, 31 May 2007 11:38:08 -0700</pubDate>
    </item>
    <item>
      <title>Disney, Cox Team on Trial of Ad-Skipping-Proof VOD</title>
      <description>Walt Disney Company-subsidiaries, Disney-ABC Television Group and ESPN, and cable MSO, Cox Communications, have announced a trial which they say is designed to test several advanced VOD services: Cox and ABC have signed a non-binding letter of intent outlining the project, and are in the process of finalizing the terms of their partnership.</description>
      <link>http://www.itvt.com/wvlao[itvt]-htmlissue7.32pt3.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Thu, 31 May 2007 11:37:54 -0700</pubDate>
    </item>
    <item>
      <title>Aptiv Unveils New Versions of its EPG&apos;s, New and Revamped Applications</title>
      <description>Aptiv Digital, the upstart EPG developer that was recently acquired by Gemstar-TV Guide (see [itvt] Issue 7.26 Part 1), unveiled a number of new products and applications at the NCTA Cable Show earlier this month, including new versions of its Passport, Passport DCT and Passport Echo EPG&apos;s.</description>
      <link>http://www.itvt.com/wvlao[itvt]-htmlissue7.32pt3.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Thu, 31 May 2007 11:37:42 -0700</pubDate>
    </item>
    <item>
      <title>Zodiac Interactive News:</title>
      <description>--Unveils New Implementation of OnRamp to OCAP&lt;br&gt;
--Forms Advergaming Partnership with Skyworks&lt;br&gt;
--Demo&apos;s Patent-Pending &quot;Zidget Framework&quot;&lt;br&gt;</description>
      <link>http://www.itvt.com/wvka[itvt]-htmlissue7.32pt2.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Thu, 31 May 2007 11:37:33 -0700</pubDate>
    </item>
    <item>
      <title>Gotuit News:</title>
      <description>--Unveils PowerVideo Suite, Incorporating Metadata-Powered VideoMixer&lt;br&gt;
--Signs Deals with National Hockey League, Major League Soccer&lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wvka[itvt]-htmlissue7.32pt2.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Thu, 31 May 2007 11:37:23 -0700</pubDate>
    </item>
    <item>
      <title>Amino Integrates its IP Set-Tops with Orb&apos;s MyCasting Service</title>
      <description>--Ports its IntAct IPTV Software Stack onto Intel&apos;s New System-on-a-Chip</description>
      <link>http://www.itvt.com/wvka[itvt]-htmlissue7.32pt2.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Thu, 31 May 2007 11:37:12 -0700</pubDate>
    </item>
    <item>
      <title>MobiTV Shakes Up its Senior Management Team</title>
      <description>--Phillip Alvelda to Step Down as CEO, Paul Scanlon Named President&lt;br&gt;
--Company also Enters Cooperation Agreement with Intel&lt;br&gt;</description>
      <link>http://www.itvt.com/wvaogh[itvt]-htmlissue7.32pt1.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Thu, 31 May 2007 11:37:07 -0700</pubDate>
    </item>
    <item>
      <title>Playboy Names ITV Industry Veteran, Tom Hagopian, GM for Digital Media</title>
      <description>Playboy Enterprises has appointed interactive TV industry veteran, Tom Hagopian, as division EVP and general manager for digital media.</description>
      <link>http://www.itvt.com/wvaogh[itvt]-htmlissue7.32pt1.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Thu, 31 May 2007 11:36:53 -0700</pubDate>
    </item>
    <item>
      <title>Rentrak Promotes Papagan and Hetzel</title>
      <description>Portland, Oregon-based business intelligence company, Rentrak (note: in the interactive TV space, the company is best known for OnDemand Essentials, a Web-based ASP service which measures and reports anonymous, aggregate VOD usage data, such as viewership volumes and trends, and which is intended to provide cable operators, content providers and advertisers with customizable reports designed to help them better understand viewers&apos; VOD content preferences; the company claims to be &quot;aggregating, collecting and reporting census-level viewer usage data of nearly 60% of the on demand-enabled cable universe,&quot; and its customers include 14 MSO&apos;s--among them Comcast, Cablevision and Charter), has promoted Ken Papagan to company president and Cathy Hetzel to president of its Advanced Media and Information Division (AMID).</description>
      <link>http://www.itvt.com/wvaogh[itvt]-htmlissue7.32pt1.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Thu, 31 May 2007 11:36:20 -0700</pubDate>
    </item>
    <item>
      <title>National Television Academy Issues Call for Entries for its ITV Emmys</title>
      <description>--Elects ITV Industry Veteran, Shelly Palmer, as President&lt;br&gt;
 &lt;br&gt;</description>
      <link>http://www.itvt.com/wvaogh[itvt]-htmlissue7.32pt1.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Wed, 30 May 2007 10:37:59 -0700</pubDate>
    </item>
    <item>
      <title>AFDESI Seeking Entries for its Fifth Annual International ITV Awards</title>
      <description>AFDESI, the French professional organization for interactive television, has issued a call for entries for its fifth annual International ITV Awards. The awards will recognize excellence in 10 categories:&lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wvaogh[itvt]-htmlissue7.32pt1.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Wed, 30 May 2007 10:37:52 -0700</pubDate>
    </item>
    <item>
      <title>Ingenious Acquires Controlling Stake in Two Way TV</title>
      <description>Shortly after announcing that it had sold its Ark Technology platform to Virgin Media and also signed a long-term content deal with the dominant UK cable operator (see article in this issue), UK-based interactive TV formats and production company, Two Way TV, revealed that Ingenious Media Active Capital has acquired a controlling equity stake (approximately 84%) in it for &amp;#163;5.34 million.</description>
      <link>http://www.itvt.com/wvaogh[itvt]-htmlissue7.32pt1.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Wed, 30 May 2007 10:37:16 -0700</pubDate>
    </item>
    <item>
      <title>TiVo in Deal with Australia&apos;s Seven</title>
      <description>DVR vendor/service provider, TiVo, has signed an exclusive agreement with Australian media company, Seven Media Group, that is expected to see the latter introducing TiVo&apos;s DVR service to Australia in the first half of next year (note: the deal will also see Seven introducing TiVo in New Zealand, though the companies have not said when that will happen).</description>
      <link>http://www.itvt.com/wvka[itvt]-htmlissue7.32pt2.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Wed, 30 May 2007 10:37:03 -0700</pubDate>
    </item>
    <item>
      <title>Amino Integrates its IP Set-Tops with Orb&apos;s MyCasting Service</title>
      <description>--Ports its IntAct IPTV Software Stack onto Intel&apos;s New System-on-a-Chip&lt;br&gt;
  &lt;br&gt;</description>
      <link>http://www.itvt.com/wvka[itvt]-htmlissue7.32pt2.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Wed, 30 May 2007 10:36:53 -0700</pubDate>
    </item>
    <item>
      <title>Rentrak Teams with Hiwire to Measure Mobile TV Viewership</title>
      <description>--Signs up Six New Customers for OnDemand Essentials&lt;br&gt;</description>
      <link>http://www.itvt.com/wvka[itvt]-htmlissue7.32pt2.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Wed, 30 May 2007 10:36:16 -0700</pubDate>
    </item>
    <item>
      <title>HSN Launches &quot;Shop by Remote&quot; Interactive TV Application on DISH Network</title>
      <description>HSN, a US home shopping channel owned by Barry Diller&apos;s IAC/InteractiveCorp, has launched its single-screen interactive TV application, HSN Shop by Remote, on EchoStar&apos;s DISH Network satellite TV service.</description>
      <link>http://www.itvt.com/wvlao[itvt]-htmlissue7.32pt3.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Wed, 30 May 2007 10:35:58 -0700</pubDate>
    </item>
    <item>
      <title>Disney-ABC to Offer HD Programs on its Full-Episode Broadband Player</title>
      <description>Disney-ABC Television Group has announced plans to begin streaming HD content this summer on its Emmy-winning, advertising-supported full-episode broadband player (note: the player currently offers full-length, standard-definition episodes of over a dozen series, the day after their linear broadcast; in April the player was revamped to offer full-screen viewing and a miniscreen that users can position wherever they choose on their desktops, in addition to its two original viewing- size options).</description>
      <link>http://www.itvt.com/wvlao[itvt]-htmlissue7.32pt3.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Wed, 30 May 2007 10:35:45 -0700</pubDate>
    </item>
    <item>
      <title>Partnerships Add Functionality to CBS&apos;s New Broadband TV Initiative</title>
      <description>CBS Interactive last week announced that it is p*artnering with a number of community-oriented Web sites and social application providers to add greater functionality to its CBS Interactive Audience Network (note: the latter is an initiative that was announced in April and that will see the broadcaster offering a range of its programming on the Internet f*ree-of-charge through multiple p*artner Web sites; distribution p*artners that had signed on when the service was first announce included AOL, Microsoft, CNET, Comcast, Joost, Bebo, Brightcove, Netvibes, Sling Media and Veoh; for more on the service, see [itvt] Issue 7.26 Part 3).</description>
      <link>http://www.itvt.com/wvlao[itvt]-htmlissue7.32pt3.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Wed, 30 May 2007 10:25:38 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Interview: Steve Tranter, Director of Interactive Delivery, NDS Americas</title>
      <description>As director of interactive delivery for NDS Americas, Steve Tranter is based in the company&apos;s Southern California office, where he heads up its Interactive Delivery group. In this recent, wide-ranging interview with [itvt]&apos;s Tracy Swedlow, he discusses NDS&apos;s interactive TV games strategy, which, among other things, sees it working with broadcasters to develop branded games that are designed to keep viewers tuned to their channels; its Xtreamplay platform, which uses the DVR hard drive to enable video-rich games, advertising, and other interactive applications; new features that it is incorporating into its MediaHighway middleware, including peer-to-peer capabilities; the new version of its Synamedia Metro IPTV platform, which is currently in trials with SES AMERICOM; its efforts to develop a next-generation EPG for HDTV; how it is working with chip vendors to ensure that their future chips will support the interactive TV services that are being conceptualized today; and much more.&lt;br&gt;</description>
      <link>http://www.itvt.com/wvakl[itvt]-htmlissue7.31.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Fri, 18 May 2007 17:17:29 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Interview: Mark Sherman, Founder and President, etc.tv</title>
      <description>Mark Sherman is founder and president of etc.tv, which operates an eponymous interactive advertising service on Quebec-based cable MSO Videotron&apos;s networks. The service, which launched commercially last October, and whose clients include Procter &amp; Gamble, GM and Sony Pictures, allows viewers to &quot;telescope&quot; from a 30-second commercial to long-form advertising, hosted on VOD servers. Sherman recently spoke to [itvt]&apos;s Tracy Swedlow about the genesis of the service; about its business model; about etc.tv&apos;s plans to expand the service to English-speaking Canada and the US; about why he believes interactive TV services should offer a &quot;high level of TV&quot; and a &quot;low level of interactivity&quot;; and more.&lt;br&gt;</description>
      <link>http://www.itvt.com/wvaioa[itvt]-htmlissue7.30.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Fri, 4 May 2007 07:58:18 -0700</pubDate>
    </item>
    <item>
      <title>Alex Blum, CEO, KickApps</title>
      <description>On February 1st, Alex Blum--whose resume includes stints as president and COO of multicultural broadband TV service, JumpTV; as head of product marketing for AOL&apos;s Audience business; and as general manager of AOLTV--became CEO of KickApps, a company which provides a hosted platform that is intended to enable Web site owners to easily deploy premium broadband video, user-generated content services, and social networking functionality. The company claims that its white-label solution is currently powering around 2,700 Web sites for a diverse line-up of customers that includes ABC and the producers of &quot;Lost&quot;; Procter &amp; Gamble; and Twisted Sister frontman, Dee Snyder. &lt;br&gt;
&lt;br&gt;
  &lt;br&gt;
&lt;br&gt;
Blum recently spoke to [itvt]&apos;s Tracy Swedlow about the company&apos;s service and its &quot;open portal&quot; philosophy; about its pay-for-performance business model; about its plans to extend its service; and more.&lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wvsal[itvt]-htmlissue7.29.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 30 Apr 2007 10:31:07 -0700</pubDate>
    </item>
    <item>
      <title>Exclusive!!: TV Guide Channel Goes Interactive</title>
      <description>--Channel&apos;s President, Ryan O&apos;Hara, Discusses its New ITV App with [itvt]&lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wvao[itvt]-htmlissue7.28.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Wed, 25 Apr 2007 10:31:58 -0700</pubDate>
    </item>
    <item>
      <title>MHEG-5 Versus MHP Set-Top Box Pricing: What a Load of Nonsense!</title>
      <description>Note: In issue 7.26 Part 2, [itvt] reported that the International MHEG Promotion Alliance--an organization that was set up last year by Strategy &amp; Technology, Cabot Communications and EchoStar Europe to promote use of MHEG-5, the middleware standard upon which the UK&apos;s free-to-air digital terrestrial service, Freeview, is based--recently issued a press release contrasting the success of MHEG-5 in the UK with what it claims is the slow uptake of the MHP standard in Spain. In this issue, Anthony Smith-Chaigneau--who, in addition to serving as managing director of MHP and OCAP specialist Alticast&apos;s European subsidiary, Alticast GmbH, is a well-known MHP evangelist and the co-author of &quot;Interactive Television Standards--A Guide to MHP, OCAP and JavaTV&quot;--responds to the International MHEG Promotion Alliance&apos;s claims.)&lt;br&gt;</description>
      <link>http://www.itvt.com/wvao[itvt]-htmlissue7.27.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Tue, 24 Apr 2007 10:22:36 -0700</pubDate>
    </item>
    <item>
      <title>Vibe Solutions Launches &quot;Channel-Centric&quot; Video-Sharing Site, Pyro.TV</title>
      <description>A company called Vibe Solutions Group, which until now has specialized in providing branded video and publishing solutions to the broadband industry, has launched its first consumer-targeted product: a free video aggregation service, called Pyro.TV, which it says offers a &quot;channel-centric&quot; approach to watching and sharing broadband videos.</description>
      <link>http://www.itvt.com/wvsk[itvt]-htmlissue7.26pt3.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Thu, 19 Apr 2007 18:37:07 -0700</pubDate>
    </item>
    <item>
      <title>MTV Movie Awards to Feature Significant User-Generated Content Element</title>
      <description>MTV Networks, Yahoo! Movies and Mark Burnett Productions are teaming to bring a significant user-generated content element to this year&apos;s MTV Movie Awards.</description>
      <link>http://www.itvt.com/wvsk[itvt]-htmlissue7.26pt3.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Thu, 19 Apr 2007 18:36:53 -0700</pubDate>
    </item>
    <item>
      <title>Sci Fi Launches User-Generated Content Promotion for &quot;Galactica&quot;</title>
      <description>The Sci Fi Channel has launched a user-generated content promotion around the series, &quot;Battlestar Galactica.&quot;</description>
      <link>http://www.itvt.com/wvsk[itvt]-htmlissue7.26pt3.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Thu, 19 Apr 2007 18:36:40 -0700</pubDate>
    </item>
    <item>
      <title>Canada&apos;s Videotron Using itaas&apos; ECS VOD Monitoring and Reporting Tool</title>
      <description>itaas, an Atlanta-based company that provides a variety of products and services to the interactive TV industry (for an in-depth interview with co-founder and CEO, Vibha Rustagi, and other members of the company&apos;s senior management team, see [itvt] Issue 6.35), says that Montreal-based cable operator, Videotron, has been using its ECS (stands for &quot;Event Collection System&quot;) VOD monitoring and reporting tool for over six months.</description>
      <link>http://www.itvt.com/wvfak[itvt]-htmlissue7.26pt2.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Thu, 19 Apr 2007 18:36:24 -0700</pubDate>
    </item>
    <item>
      <title>SeaChange International News:</title>
      <description>--Powers VOD Services in Chile, Missouri&lt;br&gt;
--Subsidiary, On Demand Group, in Joint VOD Venture with Tele Muenchen&lt;br&gt;</description>
      <link>http://www.itvt.com/wvfak[itvt]-htmlissue7.26pt2.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Thu, 19 Apr 2007 18:36:07 -0700</pubDate>
    </item>
    <item>
      <title>Bravo Revamps its Digital Team</title>
      <description>US cable/satellite channel, Bravo, has promoted Jason Klarman from SVP of marketing and brand strategy to EVP of marketing and digital (note: for an in-depth interview with Klarman, see [itvt] Issue 6.95).</description>
      <link>http://www.itvt.com/wvkg[itvt]-htmlissue7.26pt1.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Thu, 19 Apr 2007 18:35:59 -0700</pubDate>
    </item>
    <item>
      <title>ViTrue Names Sudish Joseph Chief Architect</title>
      <description>ViTrue, the user-generated advertising company that was formed last year by ex-Tandberg Television president, Reggie Bradford, with financial backing from Bradford himself and from General Catalyst Partners (note: the company recently secured a round of strategic funding from Comcast Interactive Capital and Turner Broadcasting--see [itvt] Issue 7.03 Part 1), has named Sudish Joseph chief architect.</description>
      <link>http://www.itvt.com/wvkg[itvt]-htmlissue7.26pt1.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Thu, 19 Apr 2007 18:35:36 -0700</pubDate>
    </item>
    <item>
      <title>BBC Future Media and Technology Group Makes Two Senior Appointments</title>
      <description>The BBC has made two new senior appointments to BBC Future Media and Technology, the group headed up by Ashley Highfield:&lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wvkg[itvt]-htmlissue7.26pt1.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Thu, 19 Apr 2007 18:33:54 -0700</pubDate>
    </item>
    <item>
      <title>CBS Honors &quot;Price is Right&quot; Host, Bob Barker, with User-Generated Video</title>
      <description>US broadcast network, CBS, is tapping user-generated video to honor retiring &quot;The Price is Right&quot; host, Bob Barker.</description>
      <link>http://www.itvt.com/wvsk[itvt]-htmlissue7.26pt3.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Wed, 18 Apr 2007 10:32:09 -0700</pubDate>
    </item>
    <item>
      <title>Next New Networks Launches First Group &quot;Micro-Networks&quot;</title>
      <description>Next New Networks, a broadband video start-up co-founded by Herb Scannell, former vice chairman of MTV Networks and president of Nickelodeon, has emerged from stealth mode with the announcement last month that it plans to launch 101 broadband video channels--which it dubs &quot;micro-networks&quot;--over the next five years.</description>
      <link>http://www.itvt.com/wvsk[itvt]-htmlissue7.26pt3.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Wed, 18 Apr 2007 10:31:33 -0700</pubDate>
    </item>
    <item>
      <title>BSkyB Beta-Launches User-Generated Content Service, SkyCast</title>
      <description>UK satellite TV provider, BSkyB, is beta-testing a service which it says will integrate user-generated content, video-sharing and social networking into what it describes as its &quot;multiscreen entertainment environment&quot; (i.e. linear TV, interactive TV, broadband and mobile).</description>
      <link>http://www.itvt.com/wvsk[itvt]-htmlissue7.26pt3.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Wed, 18 Apr 2007 10:31:12 -0700</pubDate>
    </item>
    <item>
      <title>MHEG Advocates Claim MHP Set-Top Boxes Too Expensive</title>
      <description>The International MHEG Promotion Alliance (IMPALA), an organization that was set up last year by Strategy &amp; Technology, Cabot Communications and EchoStar Europe to promote use of the MHEG-5 standard outside the UK (note: MHEG-5 is the middleware standard upon which the UK&apos;s free-to-air digital terrestrial service, Freeview, is based; it was developed and standardized in the mid-90&apos;s as part of the DAVIC standardization effort to support interactivity and navigation for VOD services; over 14 million Freeview receivers that employ the UK MHEG-5 profile have been deployed to date), has issued a press release contrasting the success of MHEG-5 in the UK with what it claims is the slow uptake of the MHP standard in Spain.&lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wvfak[itvt]-htmlissue7.26pt2.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Wed, 18 Apr 2007 10:30:51 -0700</pubDate>
    </item>
    <item>
      <title>OpenTV Completes Deployment of Core2 Software with India&apos;s DishTV</title>
      <description>Interactive TV middleware and applications provider, OpenTV (note: voting control of the company was recently acquired by content-protection specialist, the Kudelski Group--see [itvt] Issue 7.16 Part 1; Kudelski insider, Andrew Guggenheim, has since been appointed as OpenTV&apos;s president and CEO), says that it has successfully integrated and downloaded its Core2 software to around 1.4 million set-top boxes operated by Indian satellite TV provider, DishTV.</description>
      <link>http://www.itvt.com/wvfak[itvt]-htmlissue7.26pt2.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Wed, 18 Apr 2007 10:30:34 -0700</pubDate>
    </item>
    <item>
      <title>LiveHive Adds Mobile Functionality to its Two-Screen ITV Platform</title>
      <description>--NanoGaming Platform Initially Targeted at Fantasy Sports Players</description>
      <link>http://www.itvt.com/wvfak[itvt]-htmlissue7.26pt2.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Wed, 18 Apr 2007 10:30:18 -0700</pubDate>
    </item>
    <item>
      <title>Helio Taps thePlatform to Aggregate, Manage Mobile Video Content</title>
      <description>Wireless carrier, Helio, has tapped white-label broadband and mobile video publishing software company, thePlatform, to aggregate and manage its portfolio of mobile video content (includes content from such partners as MTV, VH1, Comedy Central, Speed Channel, ABC and Fox Mobile).</description>
      <link>http://www.itvt.com/wvfak[itvt]-htmlissue7.26pt2.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Wed, 18 Apr 2007 10:30:12 -0700</pubDate>
    </item>
    <item>
      <title>Scripps Networks Names Deanna Brown President of its Interactive Group</title>
      <description>Scripps Networks has named Deanna Brown to the newly created position of president of its Interactive Group.</description>
      <link>http://www.itvt.com/wvkg[itvt]-htmlissue7.26pt1.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Wed, 18 Apr 2007 10:29:37 -0700</pubDate>
    </item>
    <item>
      <title>ICTV Taps Nizar Allibhoy to Head New ActiveMedia Group</title>
      <description>Los Gatos, Calif.-based interactive TV company, ICTV, has tapped high-profile entertainment-industry figure, Nizar Allibhoy, to head a new &quot;ActiveMedia Group&quot; it has formed to encourage the development of Web-created/TV-delivered programming for its flagship ActiveVideo Distribution Network (AVDN) platform.</description>
      <link>http://www.itvt.com/wvkg[itvt]-htmlissue7.26pt1.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Wed, 18 Apr 2007 10:29:17 -0700</pubDate>
    </item>
    <item>
      <title>Jury Selection to Begin Next Month in Forgent&apos;s DVR Patent Lawsuit</title>
      <description>Jury selection will begin May 14th in a patent lawsuit that was filed in July, 2005 in the Eastern District of Texas by Forgent Networks against 15 companies that it claims have infringed upon a US DVR patent (#6,285,746) which it holds and which expires May 21st, 2011.</description>
      <link>http://www.itvt.com/wvkg[itvt]-htmlissue7.26pt1.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Wed, 18 Apr 2007 10:29:11 -0700</pubDate>
    </item>
    <item>
      <title>DirecTV, Havoc Team on Interactive TV Program, &quot;Havoc on The 101&quot;</title>
      <description>--Viewers&apos; Text Messages Determine Program&apos;s Schedule of Music Videos&lt;br&gt;</description>
      <link>http://www.itvt.com/wvsk[itvt]-htmlissue7.26pt3.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Tue, 17 Apr 2007 13:05:10 -0700</pubDate>
    </item>
    <item>
      <title>PixelPlay Launches Slingo ITV Games on EchoStar&apos;s DISH Network</title>
      <description>PixelPlay, the interactive TV games and portal-development company which was formed in 2005 via the merger of Pixel Technologies and PlayTV, and which has a long-standing relationship with US satellite TV provider, EchoStar, is launching a series of branded games as part of a worldwide exclusive ITV partnership with Slingo, Inc., a company best known for its flagship gaming format, which combines elements of Bingo with slot games.</description>
      <link>http://www.itvt.com/wvsk[itvt]-htmlissue7.26pt3.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Tue, 17 Apr 2007 13:04:36 -0700</pubDate>
    </item>
    <item>
      <title>Comcast Launches &quot;Green&quot; VOD Channel in San Francisco Bay Area</title>
      <description>Comcast has launched a VOD channel on its San Francisco Bay Area networks that is devoted to environmentally conscious programming.</description>
      <link>http://www.itvt.com/wvsk[itvt]-htmlissue7.26pt3.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Tue, 17 Apr 2007 13:04:23 -0700</pubDate>
    </item>
    <item>
      <title>BBC in New Media and Technology Alliance with IBM</title>
      <description>The BBC has formed a strategic new media and technology alliance with IBM, following the signing of a framework agreement that outlined several joint projects between the two companies.</description>
      <link>http://www.itvt.com/wvfak[itvt]-htmlissue7.26pt2.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Tue, 17 Apr 2007 13:04:08 -0700</pubDate>
    </item>
    <item>
      <title>BSkyB Launches &quot;Anytime on TV&quot; Push-VOD Service</title>
      <description>UK satellite TV provider, BSkyB, has launched a push-VOD service that offers a selection of the week&apos;s programs, free-of-charge, to customers equipped with its HD DVR.</description>
      <link>http://www.itvt.com/wvfak[itvt]-htmlissue7.26pt2.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Tue, 17 Apr 2007 13:06:28 -0700</pubDate>
    </item>
    <item>
      <title>CableLabs, Japan CableLabs Agree to Align Development of Cable Tech</title>
      <description>US cable-industry research, development and standards organization, CableLabs, has signed an agreement with its Japanese counterpart, Japan CableLabs, that seeks to align the development of cable technology in the US and Japan.</description>
      <link>http://www.itvt.com/wvfak[itvt]-htmlissue7.26pt2.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Tue, 17 Apr 2007 13:06:03 -0700</pubDate>
    </item>
    <item>
      <title>CableLabs Unveils CableNET Line-Up for NCTA&apos;s Cable Show</title>
      <description>--OCAP Technologies to be Heavily Featured&lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wvkg[itvt]-htmlissue7.26pt1.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Tue, 17 Apr 2007 13:03:50 -0700</pubDate>
    </item>
    <item>
      <title>Cablevision Forms Digital Marketing and Commerce Group</title>
      <description>--Will Focus on Interactive TV Advertising, Tcommerce&lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wvkg[itvt]-htmlissue7.26pt1.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Tue, 17 Apr 2007 13:03:29 -0700</pubDate>
    </item>
    <item>
      <title>Nine Companies Form Open IPTV Forum</title>
      <description>A group of nine companies--AT&amp;T, Ericsson, France Telecom, Panasonic, Philips, Samsung, Siemens, Sony, and Telecom Italia--have founded an industry consortium, dubbed the Open IPTV Forum, which will be tasked with defining an interoperable, end-to-end specification for delivery of IPTV services.</description>
      <link>http://www.itvt.com/wvkg[itvt]-htmlissue7.26pt1.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Tue, 17 Apr 2007 13:02:06 -0700</pubDate>
    </item>
    <item>
      <title>CBS Unveils Major Initiative to Offer its Programming on the Internet</title>
      <description>US broadcaster, CBS, last week announced a major initiative to make its programming available on the Internet through an offering it is calling the CBS Interactive Audience Network.</description>
      <link>http://www.itvt.com/wvsk[itvt]-htmlissue7.26pt3.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 16 Apr 2007 13:45:40 -0700</pubDate>
    </item>
    <item>
      <title>News Corp., NBC Universal in Major Broadband Video Initiative</title>
      <description>News Corp. and NBC Universal have announced plans to launch a broadband video Web site--which has not yet been officially named (note: the partners are referring to it as &quot;NewCo&quot;)--which they claim will be &quot;the largest Internet video distribution network ever assembled.&quot;</description>
      <link>http://www.itvt.com/wvsk[itvt]-htmlissue7.26pt3.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 16 Apr 2007 13:45:29 -0700</pubDate>
    </item>
    <item>
      <title>NBC Broadband TV News:</title>
      <description>--Enhances its Streaming Video Player&lt;br&gt;
--Adds New Social Networking/User-Generated Video Tools to NBC.com&lt;br&gt;
--Adds More Broadband Programming, Interactive Online Content&lt;br&gt;</description>
      <link>http://www.itvt.com/wvsk[itvt]-htmlissue7.26pt3.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 16 Apr 2007 13:45:09 -0700</pubDate>
    </item>
    <item>
      <title>WideOpenWest (WOW) Deploys Integra5&apos;s Caller-ID Application</title>
      <description>--Deployment is Integra5&apos;s Largest To Date&lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wvfak[itvt]-htmlissue7.26pt2.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 16 Apr 2007 13:44:55 -0700</pubDate>
    </item>
    <item>
      <title>SysMedia&apos;s Plasma Gold Now Provides IPTV Channel Creation Engine</title>
      <description>--Company Says Plasma Gold Now Compatible with All US ITV Standards&lt;br&gt;</description>
      <link>http://www.itvt.com/wvfak[itvt]-htmlissue7.26pt2.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 16 Apr 2007 13:44:17 -0700</pubDate>
    </item>
    <item>
      <title>S&amp;T to Demo MHEG Interaction Channel, ACAP Compliance at NAB</title>
      <description>At the NAB show in Las Vegas this week, UK-based interactive TV technology provider, Strategy &amp; Technology (note: the company&apos;s offerings include DSMCC object and data carousels, MHEG application development, MHEG engines for receiver applications, TV-Anytime stream generation, and more), is collaborating with BBC R&amp;D on a demo designed to highlight the latest developments of the proposed MHEG Interaction Channel.</description>
      <link>http://www.itvt.com/wvfak[itvt]-htmlissue7.26pt2.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 16 Apr 2007 13:43:55 -0700</pubDate>
    </item>
    <item>
      <title>Ensequence Raises $40 Million in Series C Funding Round</title>
      <description>--Ensequence&apos;s Aslam Khader Discusses the New Funding with [itvt]&lt;br&gt;
--Ensequence Launches New Version of MLB.TV Mosaic Service&lt;br&gt;
--Company also Enters Blu-ray Authoring Space&lt;br&gt;</description>
      <link>http://www.itvt.com/wvkg[itvt]-htmlissue7.26pt1.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 16 Apr 2007 13:43:47 -0700</pubDate>
    </item>
    <item>
      <title>International ITV Emmys to be Presented this Week</title>
      <description>The International Academy of Television Arts &amp; Sciences will announce the winners of its International Interactive Emmy Awards at a ceremony at MIPTV in Cannes this Wednesday, that will be hosted by &quot;Desperate Housewives&quot; star, Roger Bart.</description>
      <link>http://www.itvt.com/wvkg[itvt]-htmlissue7.26pt1.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 16 Apr 2007 13:43:17 -0700</pubDate>
    </item>
    <item>
      <title>EchoStar Announces Winners of its Interactive TV Vendor Awards</title>
      <description>US satellite-TV provider, EchoStar (operates the DISH Network service), has announced the winners of the annual interactive TV awards with which it recognizes its now fairly extensive line-up of ITV vendors.</description>
      <link>http://www.itvt.com/wvkg[itvt]-htmlissue7.26pt1.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 16 Apr 2007 13:42:56 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Exclusive: Television Academy Issues Call for Entries for 2006-7 ITV Emmys</title>
      <description>The Interactive Media Peer Group of the Academy of Television Arts &amp; Sciences has issued a call for entries for its 2006-2007 Primetime Emmy Awards for Outstanding Creative Achievement in Interactive Television. The Interactive Media Peer Group describes its remit as &quot;enabling the Television Academy membership to recognize emerging television programming formats, innovations by television networks, and groundbreaking new television services that include participatory interactive features that enhance the traditional television experience.&quot; The Television Academy awarded its first ITV Emmys in 2002.&lt;br&gt;</description>
      <link>http://www.itvt.com/wvakl[itvt]-htmlissue7.25.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Tue, 10 Apr 2007 08:04:25 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Interview: David Jensen, Co-Governor, Television Academy Interactive Media Peer Group</title>
      <description>David Jensen, VP of broadband TV at Tandberg Television (he joined that company following its acquisition of Zetools), was last year elected as a co-governor of the Academy of Television Arts &amp; Sciences&apos; Interactive Media Peer Group. Earlier today, he spoke to [itvt]&apos;s Tracy Swedlow about the Academy&apos;s interactive TV Emmys. &lt;br&gt;</description>
      <link>http://www.itvt.com/wvakl[itvt]-htmlissue7.25.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Tue, 10 Apr 2007 08:04:09 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Interview: Kenneth Lowe, VP of Business Development and Strategic Marketing, Sigma Designs</title>
      <description>Silicon Valley-based Sigma Designs develops System-on-a-Chip (SoC) semiconductors for IPTV set-top boxes, as well as for such devices as DVD, Blu-ray and HD DVD players and recorders; HDTV&apos;s; digital media adapters; and portable media players. Sigma Designs&apos; VP of business development and strategic marketing, Kenneth Lowe, recently spoke to [itvt]&apos;s Tracy Swedlow about the company&apos;s technology and about the significance of SoC semiconductors in general; about why he feels Microsoft has &quot;catalyzed&quot; the IPTV space; about why the deployment of IPTV in the US has been &quot;comparatively slow&quot; to date, and why he nevertheless believes that IPTV will be &quot;very successful&quot; in the US market; and about new interactive TV services that Sigma Designs&apos; SoC semiconductors will enable. (Note: this interview is the latest in a series of interviews published by [itvt] in recent months, that discuss the IPTV industry and Microsoft&apos;s role in it. In Issues 7.06 and 7.11, representatives of Espial and Siemens discussed the merits of their companies&apos; respective approaches to IPTV and offered a number of criticisms of the approach taken by Microsoft; and in Issue 7.13, a Microsoft representative addressed those criticisms and argued the merits of that company&apos;s IPTV platform.)&lt;br&gt;</description>
      <link>http://www.itvt.com/wvakl[itvt]-htmlissue7.25.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Tue, 10 Apr 2007 08:00:54 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] ITV Interview: Kevin Akeroyd, CEO, GalleryPlayer</title>
      <description>GalleryPlayer CEO, Kevin Akeroyd, recently spoke to [itvt]&apos;s Tracy Swedlow about the significance of the company&apos;s relationships with Panasonic and Comcast; about why the company believes it is tapping into a potentially huge market (Akeroyd says that its service is consistently the second or third most popular HD VOD service on Comcast&apos;s platform, outperforming HD movie services, among others); about the company&apos;s deployment and content-aggregation strategies; about its business model; about its plans to incorporate user-generated content into its service; about its plans to add full-motion HD video to the service; and much more.</description>
      <link>http://www.itvt.com/wvahg[itvt]-htmlissue7.24.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Wed, 4 Apr 2007 11:26:46 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] ITV Interview: Mike Folgner, Co-Founder, Jumpcut</title>
      <description>Last fall, online video editing service, Jumpcut, was acquired by Internet portal, Yahoo!. [itvt]&apos;s Tracy Swedlow recently spoke to Jumpcut co-founder, interactive TV industry veteran Mike Folgner, about the service and the concepts behind it; about how it is enabling wiki-like collaborative editing processes; about plans to integrate Jumpcut into Yahoo!&apos;s other services; about the prospects for enabling interactivity in video edited using the service; and more.&lt;br&gt;</description>
      <link>http://www.itvt.com/wvioa[itvt]-htmlissue7.23.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Thu, 22 Mar 2007 12:42:22 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] ITV Interview: Doug Craig, VP of Programming for New Media Operations, Discovery</title>
      <description>Doug Craig is responsible for programming Discovery Communications&apos; VOD and mobile TV services, and also oversees the creation of short-form content for those services, and for the company&apos;s broadband channels. He recently spoke to [itvt]&apos;s Tracy Swedlow about re-purposing and &quot;pre-purposing&quot; traditional TV programming for mobile TV; about the company&apos;s recently launched &quot;VOD 2.0&quot; strategy, which, among other things, sees it offering more short-form content on its cable VOD service; about the ways in which the user-generated content phenomenon is influencing Discovery&apos;s linear TV programming; about the company&apos;s interest in allowing its viewers to create their own documentaries out of its archival footage; and more.&lt;br&gt;</description>
      <link>http://www.itvt.com/wvgia[itvt]-htmlissue7.20.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Fri, 23 Feb 2007 07:33:35 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] ITV Interview: Jeff Berenson, VP of Integration and Deployment, Vidiom Systems</title>
      <description>Last fall, OCAP specialist, Vidiom Systems (note: the company, which was acquired last year by ADB Holdings, designed and developed an OCAP stack for OCAP Development, LLC, the joint venture between Comcast Cable and Time Warner Cable, and is also licensed to distribute that software), set up an Integration and Deployment Group to assist companies in the deployment of OCAP, ETV/EBIF, and other interactive TV technologies. The executive who heads up the new group, Jeff Berenson, recently spoke to [itvt]&apos;s Tracy Swedlow about the testing and integration work it is doing; about developments we should expect to see in the OCAP space over the next two years; about cable operators&apos; efforts to upgrade both their frontend and backend systems in anticipation of OCAP; about the challenges involved in testing, integrating and deploying OCAP-based products and services; about the kinds of interactive TV applications cable operators are most interested in launching; about efforts to encourage Java programmers to develop for OCAP; and more. &lt;br&gt;</description>
      <link>http://www.itvt.com/wvksj[itvt]-htmlissue7.19.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Wed, 21 Feb 2007 20:48:23 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] ITV Interview: Sam Pemberton, CEO, the Softel Group</title>
      <description>Sam Pemberton was recently named CEO of the Softel Group, a company probably best known to [itvt] readers for its interactive TV carousel playout system, MediaSphere TX, and for its MediaSphere Alliance Program (members include ADB, Digisoft, emuse, Ensequence, Osmosys, Two Way TV and Vidiom). Pemberton has worked at Softel for around a decade, and in 2001 founded its US subsidiary, Softel-USA, subsequently serving as its president and CEO.&lt;br&gt;
&lt;br&gt;
He recently spoke to [itvt]&apos;s Tracy Swedlow about his long-term plans for the Softel Group (whose other member-companies are Softel Ltd. and Aston Broadcast), about MediaSphere&apos;s various deployments (which include a deployment with the UK&apos;s Independent Television Network that sees it playing out around 3,000 interactive TV applications a month), about Softel&apos;s support for interactive TV standards, about the company&apos;s work in the IPTV space, about the differences between the US and UK interactive TV &quot;cultures,&quot; and more.&lt;br&gt;
&lt;br&gt;</description>
      <link>http://www.itvt.com/wvwpa[itvt]-htmlissue7.14.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Sat, 20 Jan 2007 06:55:48 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] ITV Interview: Microsoft TV&apos;s Ed Graczyk Discusses and Defends its Approach to IPTV</title>
      <description>[itvt] Issues 7.06 and 7.11, representatives of Espial and Siemens discussed the merits of their companies&apos; respective approaches to IPTV and offered a number of criticisms of the approach taken by Microsoft TV. In this issue, Microsoft TV&apos;s director of marketing and communications, Ed Graczyk, addresses those criticisms and discusses the merits of his company&apos;s IPTV platform. If any of the three companies (or their partners or customers) feel compelled to respond further to any of the topics raised in the three interviews, we will be happy to publish those responses in a future issue.&lt;br&gt;</description>
      <link>http://www.itvt.com/wvwlg[itvt]-htmlissue7.13.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Tue, 16 Jan 2007 03:09:40 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] ITV Interview: Siemens vs. Microsoft on IPTV (Part One of Two)</title>
      <description>In this issue and in our next feature issue, Siemens and Microsoft representatives will &quot;debate&quot; (via separate interviews with [itvt]&apos;s Tracy Swedlow) the merits of their companies&apos; very different approaches to IPTV. An interview with a Siemens representative is below; we will publish an interview with a Microsoft representative immediately after the holiday-season break. Then, if either company (or its partners or customers) feels compelled to respond to any of the topics raised in the two interviews, we will be happy to publish those responses in a future issue.&lt;br&gt;</description>
      <link>http://www.itvt.com/wvisl[itvt]-htmlissue7.11.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Fri, 22 Dec 2006 16:16:09 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] ITV Interview: David Dudas, Co-Founder and CTO, Eyespot</title>
      <description>Earlier this fall, Eyespot--a company which offers an online video-editing service (both on its own Web site and as a white-label offering) and which has been tapped by a number of record labels, broadcasters and studios to power contests based on video mash-ups and user-generated video--secured $3.7 million in Series A funding. Eyespot co-founder and CTO, David Dudas, recently spoke to [itvt]&apos;s Tracy Swedlow about the company&apos;s technology platform, business model, and future plans; about emerging trends in user-generated content; about the increasing willingness of entertainment and media companies to allow their content to be manipulated by consumers; and more.&lt;br&gt;</description>
      <link>http://www.itvt.com/wviao[itvt]-htmlissue7.10.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Thu, 14 Dec 2006 21:05:11 -0700</pubDate>
    </item>
    <item>
      <title>[itvt] Event: The TV of Tomorrow Show March 2007</title>
      <description>Tracy Swedlow&apos;s InteractiveTV Today [itvt], the first, best and most widely read news source on interactive and multiplatform television, is pleased to present The TV of Tomorrow Show, March 13th - 14th (Tuesday-Wednesday) in San Francisco, California at the famous Yerba Buena Center for the Arts. The event, which we believe will present attendees with the most thorough examination yet of the emerging interactive multiplatform TV space, will also include [itvt]&apos;s inaugural Awards for Corporate Achievement in Interactive and Multiplatform Television.&lt;br&gt;</description>
      <link>http://www.itvt.com/wviwig[itvt]-textissue7.04-ToTS.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Wed, 15 Nov 2006 15:00:46 -0700</pubDate>
    </item>
    <item>
      <title>ITV Interview: Eric Shanks, EVP of Entertainment, DirecTV</title>
      <description>As EVP of entertainment at DirecTV, Eric Shanks&apos; responsibilities include heading up the US satellite TV provider&apos;s interactive TV operations. He recently spoke to [itvt]&apos;s Tracy Swedlow about the company&apos;s soon-to-launch interactive TV games service, DirecTV Game Lounge; about its plans to use its new HD DVR for push-VOD and broadband VOD services, as well as for rich interactive TV applications that take advantage of the box&apos;s hard drive; about DirecTV&apos;s recent moves in the user-generated content space; about the company&apos;s interactive TV advertising offerings; about why he believes basic cable channels need to switch to HDTV as soon as possible or risk being marginalized by Internet video; and much more. &lt;br&gt;</description>
      <link>http://www.itvt.com/wvwuiitvtissue6.99.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Mon, 16 Oct 2006 12:12:32 -0700</pubDate>
    </item>
    <item>
      <title>ITV Interview: Phillip Alvelda, Co-Founder, Chairman and CEO, MobiTV</title>
      <description>Dr. Phillip Alvelda is co-founder, chairman and CEO of mobile TV specialist, MobiTV. He recently spoke to [itvt]&apos;s Tracy Swedlow about which kinds of mobile TV services and programming are proving most successful on the company&apos;s platform, about the potential of the WiMAX standard to support interactive and high-definition mobile TV, about the company&apos;s partnership with AT&amp;T, about its future plans, and more.&lt;br&gt;</description>
      <link>http://www.itvt.com/wviaooitvtissue6.98.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Thu, 12 Oct 2006 08:41:53 -0700</pubDate>
    </item>
    <item>
      <title>ITV Interview: Goetz Weber, Co-Founder and CEO, inDplay</title>
      <description>Dr. Goetz Weber is co-founder and CEO of Silicon Valley-based start-up, inDplay. The company has developed an international online marketplace for film, TV and video rights, that is designed to meet the emerging needs of the multiplatform world. He recently spoke to [itvt]&apos;s Tracy Swedlow about inDplay&apos;s service and the problems it is designed to solve, about the experience of using the service as a rights-holder or as a buyer, about inDplay&apos;s future plans for the service, and more.&lt;br&gt;</description>
      <link>http://www.itvt.com/wviaooitvtissue6.98.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Thu, 12 Oct 2006 08:41:35 -0700</pubDate>
    </item>
    <item>
      <title>ITV Interview: Joanna Drake Earl, President of Online, Current TV</title>
      <description>[itvt]&apos;s Tracy Swedlow recently spoke to the Current executive in charge of the Yahoo! Current Network--and of all the channel&apos;s other online efforts--president of online, Joanna Drake Earl, about the new venture, about the &quot;Online Studio&quot; system through which Current helps its viewers create broadcast-quality content, about the channel&apos;s recently launched VOD offering, about its view of single- and two-screen interactive TV, about its international expansion plans, and more. &lt;br&gt;</description>
      <link>http://www.itvt.com/wvwighitvtissue6.97.html</link>
      <author>Tracy Swedlow&apos;s InteractiveTV Today [itvt] http://www.itvt.com</author>
      <pubDate>Tue, 3 Oct 2006 10:47:41 -0700</pubDate>
    </item>
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