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Subscribe to our EMAIL newsletter - Founded 1998

May 2008

We are pleased to offer access to our past News items.

Eventually we plan to make our entire archive available to our readers - all the way back to 1998!

[itvt] Radio: Jim Louderback, CEO of Revision3



In this recorded episode of [itvt]'s talk radio show, "The TV of
Tomorrow Show with Tracy Swedlow," sponsored by TiVo, Jim
Louderback
, CEO of Revision3, provides an overview of his
company--which bills itself as "an actual TV network for the Web,"
and which produces its own original, broadcast-quality programming.


Topics discussed include funding, download numbers, revenues,
demographics, distribution strategy, content strategy, advertising

[itvt] Radio: Review of the 2008 NCTA Cable Show

In this recorded episode of [itvt]'s talk radio show, "The TV of
Tomorrow Show with Tracy Swedlow," a panel of interactive TV
experts--Steve Borelli, VP of marketing and business development at
Integra5; industry analyst, Leslie Ellis (author of the popular
Multichannel News column, "Translation Please"); Will Kreth, director

of product management for interactive TV at Time Warner Cable; Alex

[itvt] Radio: ANT's Richard Baker on the Company's Product Strategy and More


In this recorded episode of [itvt]'s talk radio show, "The TV of
Tomorrow Show with Tracy Swedlow," Richard Baker, EVP of sales
and marketing at UK-based interactive TV software provider, ANT
(note: Baker, who joined the company earlier this year, was previously
general manager of technology products and services for the EMEA
region at RealNetworks), discusses the company's new multiplatform
application development strategy, its experimental Twitter ITV application,
its new proof-of-concept EPG application which displays up to 45 channels

[itvt] Radio: Andrew Keen Casts a Skeptical Eye on UGC and the "Cult of the Amateur"



In this recorded episode of [itvt]'s talk radio show, "The TV of
Tomorrow Show with Tracy Swedlow," Silicon Valley pundit and
author, Andrew Keen ("The Cult of the Amateur"), discusses his

skeptical take on user-generated content and other participatory media,
why he is not a fan of the Creative Commons movement, his views on
the economics of broadband video, and more.

Jacked in Two-Screen Interactive TV Deal with LA's KCAL9

Santa Monica, Calif.-based two-screen interactive TV specialist,
Jacked, Inc. (note: the company's flagship product, Jacked SportsTop,
is a browser-based virtual desktop that features a dashboard of widgets
and that is designed to provide synchronized two-screen ITV
experiences specifically for sports broadcasts), recently signed a deal
with Los Angeles TV station, KCAL 9, that sees it providing the latter
with a two-screen ITV service to accompany all its live broadcasts of
LA Lakers basketball games throughout the rest of the current season,
as well as next season.

LiveHive Creates Two-Screen ITV Apps for NBA's Raptors and 76ers

--Teams with NBC on Two-Screen App for 2008 Figure Skating Championships

LiveHive Systems, an Ontario-based company that specializes in
two-screen interactive TV solutions, said last week that it has signed an
agreement with Maple Leaf Sports & Entertainment to provide a
synchronized interactive experience on www.raptors.com to
accompany broadcasts of the Toronto Raptors' NBA playoff games.

Dubbed "Raptors Shot Caller presented by Ford," the new service
debuted last Sunday in conjunction with the start of the Raptors'
first-round playoff series against the Orlando Magic. Fans access the
service by going to the Raptors' Web site and clicking on a "Shot
Caller" game banner, or by simply going directly to

ESPN in Broadband Video Deal with AOL

Sports programmer, ESPN, is syndicating its video content through a
third-party Internet portal for the first time, thanks to a new deal with
AOL that sees it offering short-form video on AOL's AOL Video and
AOL Sports services (note: ESPN.com's own video portal has proven
fairly popular: according to ESPN, consumers viewed its videos over
1.2 billion times last year, representing a 54% increase over 2006).
The
video content includes highlights from games and major sporting
events and clips from ESPN's original programs, and is presented in an
embedded ESPN player on a dedicated ESPN channel page.
"ESPN.com video is second to none, and we are excited by the
expanded reach afforded us through this syndication agreement," Matt

Frontline's "Bush's War" Breaks Online Viewership Records

PBS says that its 4.5-hour Frontline special on the Iraq invasion and
occupation, "Bush's War," which aired on its linear TV network in late
March, is breaking Frontline's records for online viewership, with more
than a million views of its streamed video segments in the first few
days following its broadcast.
According to PBS, "Bush's War" is easily
on track to become the most widely viewed film in Frontline's online
archive. "The unprecedented response to this Web site marks a turning
point in Frontline's history, where we truly have become a
multiplatform series," executive producer, David Fanning, said in a
prepared statement. "The primetime television audience is part of a

Gotuit in Deals with Sports Illustrated, MLS, Carleton University

Gotuit Media--a company that offers metadata technologies which,
among other things, allow end-users to instantly access the parts of a
piece of video that interest them, and which can also be used by video
publishers to allow end-users to make mash-ups out of their
content--said last week that Sports Illustrated has once again tapped it
to power a version of its SI FilmRoom video portal service devoted to
the NFL Draft.
According to Gotuit, the Sports Illustrated 2008 NFL
Draft FilmRoom, which launched April 15th and which is offered free
of charge (it is supported by in-stream and in-page advertising), uses its
metadata technology to provide viewers with advanced video
navigation and search capabilities: viewers can personalize their

Scripps Networks in Broadband Video Deal with TidalTV

Scripps Networks has signed a deal with TidalTV, a start-up that is
shortly scheduled to launch a broadband TV service featuring
professionally produced, branded programming (note: TidalTV, which
was founded by Advertising.com co-founder, Scott Ferber, has raised
$15 million in VC money from New Enterprise Associates and
Valhalla).
According to the parties, their agreement will make ad-
supported programming from Scripps' HGTV, Food Network, DIY
Network and Fine Living Network channels available both in
TidalTV's programmed channel line-up and in its library of on-demand
content. Shows covered by the deal, include "House Hunters,"
"Designed to Sell," "Sweat Equity," and "The Perfect Party." "Scripps
Networks strives to make our video content widely and easily

PBS KIDS Sprout to Launch Interactive Programming Block

Multiplatform children's programmer, PBS KIDS Sprout (offers
programs on linear TV, VOD and online), has announced plans to
launch an original afternoon programming block that "makes viewers
the stars."
Entitled "The Sprout Sharing Show" and scheduled to debut
May 5th in the 3:00PM-6:00PM Eastern timeslot, the block will be
hosted by a group of hand puppets, who will introduce
viewer-submitted videos in which preschoolers will show off their
talents and what Sprout describes as their "'Look what I can do!'
moments." The videos will air in the new block interstitially between
existing Sprout programs, such as "Fifi and the Flowertots," "Jay Jay

HBO Launches Branded Channel on YouTube

--Also Launches Premium Broadband Programming Service

Premium programmer, HBO, recently launched a branded promotional
channel on YouTube. The channel features promotional clips from
HBO's own feature and documentary films, and from such HBO series
as "Flight of the Conchords," "The Wire," "Def Comedy Jam," "Real
Time with Bill Maher," "Real Sports" and "Entourage."
It also features
full-length episodes from the programmer's original series, "In
Treatment," and is slated to offer "special YouTube-only features" in
the near future. "We are delighted to bring HBO content to the
YouTube community and fans of our shows," Joseph Giraldi, HBO's
director of digital distribution and partnerships, said in a prepared

Babelgum Revamps its Interactive Broadband Video Service

--Company Commissions its First Film

Babelgum--a company that operates a service it describes as an
"interactive Web TV portal" featuring " only professionally produced
content spanning film, news, sports, documentaries, music videos,
concerts, lifestyle and trends, animation and scripted programs"--last
month launched a new version of its platform that includes a
completely redesigned interface and various Web 2.0 features and
social-networking tools. The new version is also now compatible with
the Mac OS, as well as with the Windows XP and Vista OS's.

blinkx Launches Interactive Broadband TV Service, blinkx BBTV

San Francisco-based video search company, blinkx, has launched a
broadband TV service, dubbed blinkx BBTV, which it says leverages
the company's patented speech and visual recognition technology to
link programming to relevant information on the Web.
The service,
which launched April 2nd and which is available free of charge (it
requires end-users to download a 1.8MB file), currently offers a library
of independent movies and programming from blinkx's video-search
partners. It employs hybrid peer-to-peer streaming, Microsoft DRM
technology, and a point-and-click channel interface, and presents
content in full-screen mode. "Broadband Internet connections are fast
enough today that with the right technology, it's possible to deliver an

BT Develops Digital Content Store for UK Broadcaster, ITV

--NBC Universal's PictureBox Service to Launch on BT Vision

BT Media & Broadcast, which is part of the UK incumbent telco's
Global Services division, says that it has developed a digital content
store, based on its BT Mosaic service, for the UK's largest commercial
broadcaster, the Independent Television Network (generally referred to
in the UK by the acronym, "ITV").
The store allows ITV to offer its
vast television library on-demand to Internet users and other
broadcasters, and thus enables new business models to supplement the
broadcaster's staple of advertising revenues. Once ITV's content is
digitized, BT says, the BT Mosaic service lets the broadcaster quickly
edit its programs in file format for distribution to consumers across a

TVOT NYC Intensive

The 2nd Annual TVOT NYC Intensive

The second annual TVOT NYC Intensive took place on Monday, December 5th at 730 Third Avenue in Midtown Manhattan. We would like to thank everybody who participated and attended for making the event a success! 

Read more about the highlights - video and photos to be posted soon.

To find out about future event sponsorship and exhibition opportunities, contact us at swedlow@itvt.com or 415-824-5806