Zillion TV

Studio-backed, subscription-free, "over-the-top" on-demand TV service, ZillionTV, said Monday that it has deployed Verimatrix's Video Content Authority System (VCAS) for IPTV to enable secure delivery of its on-demand programming offerings over the Internet. Verimatrix bills the software-based VCAS technology as providing the encryption needed to protect content from widespread piracy and enable a wide choice of consumer viewing options.

At MIPTV in Cannes, Wednesday, studio-backed, subscription-free, "over-the-top" on-demand TV service, ZillionTV, announced that it has secured a major advertising partnership with MillerCoors, the second-largest beer brand in the US. ZillionTV bills its service, which is currently in beta, as giving content owners three main options for monetizing their content: offering it for sale, offering it for rental, or offering it free-of-charge with targeted and addressable advertising. According to the company, MillerCoors will be leveraging the service's "advertising video-on-demand" (AVOD) model, which it bills as allowing viewers to select advertising categories based on their interests and preferences (their preferences will then determine which ads are delivered to them).