YuMe

Due to the large volume of news generated by the recent 2012 International Consumer Electronics Show (CES), we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several more days to process all the news from the show: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

Samsung generated a fair amount of news at CES. Here is a round-up:

LG is looking to generate advertising revenue through its connected TV platform, striking a deal with digital video advertising provider YuMe to deliver ads to viewers that buy an LG connected TV or Blu-ray disc player. 

The companies said Wednesday that they signed Toyota Motor Sales USA as the charter advertiser for LG's ad network. LG and YuMe said they will kick off pilot ad campaigns in the United States with several advertisers in November, and that they expect "broader advertiser participation" in spring 2012. 

Because the [itvt] editorial team has been on the road the past few weeks, we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

Broadband video advertising technology company, YuMe, on Tuesday announced the appointments of Bryan Everett as EVP of business development and Ed Haslam as SVP of marketing.

Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue.

Here is a round-up of some other recent interactive TV-related stories that we didn't have room for in this issue:

Since February 3rd, [itvt] Daily News has been on hiatus, while the [itvt] editorial team produced the TV of Tomorrow Show 2010--and then took a few days off to recover. This is the eighth of eight round-up articles, in which we are covering some of the more significant developments in the multiplatform/interactive TV space that took place during our hiatus:

Broadband video advertising technology provider, YuMe (note: the company recently launched a new video ad format, dubbed "Triple Play," in which a pre-roll ad is enhanced with an interactive menu that provides additional options for viewers to engage with the advertised brand--see the article published on itvt.com, January 20th), announced Monday that it has appointed ad sales veteran, Scot McLernon, as chief revenue officer. The company says that the hire comes in the wake of its "growth and expanding footprint in the online video advertising space." In his new role, McLernon will lead YuMe's video ad sales team.

Broadband video advertising technology provider, YuMe, on Tuesday announced the launch of a new video ad format dubbed "Triple Play." According to the company, Triple Play is a pre-roll video ad that is enhanced with an interactive menu that provides additional options for viewers to engage with a brand. The company claims that the new offering is unique "in that it lets viewers decide how they want to interact and engage with the advertiser." The offering was launched in partnership with Horizon Interactive and the latter's client, Livescribe, on a video ad for Horizon's Pulse pen: the ad is embedded above.

Adobe announced Wednesday that over 20 companies are "embracing" its recently announced open framework for building media players (note: for more on the new framework, see the article posted on itvt.com April 21st). The company bills the framework, code-named "Strobe," as helping establish an open industry standard for media players and as offering production-ready software components to streamline the development of custom media players, thus reducing the time content publishers spend creating their own playback technologies.