VieraCAST

News Round-Up

--Report: Google CEO, Schmidt, Championing "Interactive Video Ads"
--Reports: Hulu Planning International Hulu Plus Launch, Is in Talks about Launching on US Cable VOD
--MTV Acquires Social Gaming Company, Social Express
--Panasonic in VieraCast OTT Deal with AceTrax
--PlaySpan Launches Micropayments Service for Broadband Video
--USPTO Suspends DISH Network's Application to Trademark "TV Everywhere"
--Comcast Attempting to Register "DVR2Go" with USPTO
--Visiware Develops Multiplayer Skill-Based Internet Games for France's TF1
--YouTube Announces 4K Support, Partner Grants Program
Here are some other interactive TV-related stories we didn't have room for in this issue: Google is championing "interactive video ads," the company's CEO, Eric Schmidt, told the Wall Street Journal's Jessica Vascellaro at Allen & Co.'s Sun Valley conference last week. "Such ads, which could appear anywhere on a Web page, not just inside a video, would be like mini-Web pages," Vascellaro writes. "That means they could allow Web users to watch a video,...