--Event Sought to Prove Interoperability of SCTE-130 Interfaces, Develop Profiles for SCTE-130 and SaFI
US cable-industry research, development and standardization body, CableLabs, is trumpeting the success of an Advanced Advertising Interop event it held, June 14th-18th, to prove interoperability, based on the SCTE-130 standard, across a number of advertising interfaces. The weeklong event was organized in partnership with SCTE DVS/Working Group 5, the SCTE committee charged with working on advanced advertising, and with Canoe Ventures, the company tasked with implementing the US cable industry's plans for interactive and addressable advertising.
--Vendors Team at Cable Show to Demo Dynamic Linear Ad Insertion, Interactive EBIF Ads
--SeaChange Launches Advertising System Evolution Program
Interactive TV and advanced advertising technology provider, OpenTV, on Tuesday unveiled a new campaign management solution designed specifically to serve the VOD advertising marketplace. Dubbed EclipsePlus/xG OnDemand and scheduled for beta release next month, the new solution--which OpenTV is demo'ing in its booth (1301) at the NCTA Cable Show in Los Angeles--is billed by the company as supporting the backoffice requirements to monetize dynamic VOD inventory such as short-form (pre-, mid- and post-rolls) and long-form (showcase) advertising.