two screen

Oxygen Media--the company behind Oxygen, a US cable channel that targets a female demographic--on Monday announced the pending launch of a Web site, called OxygenLive (http://www.OxygenLive.com), which it says will add a two-screen social/interactive TV component to every one of its original series. "Fans no longer have to wait until the next morning to chat around the water cooler about the latest show gossip," the company says in its promotional materials for the new site. "Instead, OxygenLive is the first two-screen experience in which fans can socialize, interact and react in real time through a live chat, Facebook and Twitter (#badgirlsclub) all in one place while the show airs."

frog design--a 40-year-old San Francisco-based company which describes itself as "a global innovation firm" that "works with the world's leading companies, helping them to create and bring to market meaningful products, services, and experiences" and which says it maintains a staff of "more than 400 designers, technologists, strategists, and analysts (its clients include Disney, GE, HP, Logitech, Microsoft, MTV and Yahoo!)--contacted [itvt] last week to let us know about a new, Twitter-powered two-screen social/interactive TV application that it recently launched for the Apple iPhone/iPod touch.

LiveHive Systems, a Waterloo, Canada-based provider of interactive and social TV solutions last week launched its "Social Engagement Index," which it says is designed to measure how viewers are "socially engaging with TV while they watch." The company--which claims to have provided social TV content to over a million viewers through partnerships with networks and through its tvClickr social TV Facebook application (allows viewers to chat with their online social network of friends while watching a TV show, and to play along with a show by making predictions, answering trivia questions, and taking part in polls; viewers receive points for answering the application's questions correctly, and are rewarded by moving to what LiveHive describes as "different levels of achieve