trial
Bresnan Begins Dynamic VOD Advertising Trial, Using Solutions from Arris, Avail-TVN, BlackArrow
Bresnan Communications, the US's 13th-largest MSO (it has approximately 300,000 subscribers), announced last week that it has begun a trial of technologies that enable the dynamic insertion of advertising into VOD programming.
Cox, Turner Announce Results of VOD Ad Exposure Trial Involving Cox's MyPrimetime Service
--Preserve Watermark for Nielsen C+3 Ratings, Claim 80%+ of Viewers OK with FF-Disabled VOD
Cox Communications, the US's third-largest cable MSO, and Time Warner-owned programming giant, Turner Broadcasting System, announced Wednesday that they had successfully measured advertising exposure in VOD content located within Cox's MyPrimetime On Demand service. In a trial effort, the companies say, Turner confirmed that timeshifted VOD viewing of its programs could be counted toward Nielsen C+3 ratings, a key industry measure that is designed to indicate how many viewers are exposed to commercials within three days of the original airing of the program with which those commercials are associated.
SeaChange News:
--Acquires Mobix Interactive
--Partners with Turkey's Argela on Joint IPTV Offering
--Expands Relationships with Suddenlink, Buckeye
--Teams with Virgin Media on VOD Advertising Trial
VOD and IPTV technology provider, SeaChange International, has generated a fair amount of news over the past few weeks:
