thePlatform

Comcast-owned white-label video management and publishing company, thePlatform, on Monday evening launched mpx Beta, which it bills as a "radically re-engineered video management system designed to deliver an unmatched combination of efficiency and scalability for publishing online video"; and also unveiled a complementary mpx Dev Kit. The launches were scheduled to coincide with thePlatform's 10th anniversary.

Here is a round-up of some other interactive TV-related stories we didn't have room for in this issue:

Canadian cable operator, Rogers Communications, on Monday announced the widespread availability of the beta version of Rogers On Demand Online, its initial implementation of the so-called "TV Everywhere" distribution model (note: the "TV Everywhere" distribution model seeks, via authentication technology, to make programming that pay-TV customers have already paid for through their cable, satellite or IPTV subscriptions available to those customers on multiple Web sites and platforms, and thus aims to head off the threat posed to pay-TV services by the increasing availability of over-the-top programming--for some background on TV Everywhere, see the articles published on itvt.co

Comcast-owned white-label video management company, thePlatform (note: the company recently announced a major expansion of its partner program--see the article published on itvt.com, September 9th), said Monday that it has been tapped by Travel Channel Media to manage and publish broadband video for Web and mobile.

Comcast-owned white-label video management and publishing company, thePlatform, will announce today (Thursday) that 20 more companies--including Google (AdSense)--have recently jointed its thePlatform Framework partner program. According to the company, the vast majority of these partners' newly integrated solutions are currently in production or trial with its customers. thePlatform says that the ongoing growth of the partner program means that its open Media Publishing System (MPS) now has an "even broader menu of pre-integrated service and technology choices to serve the professional online video market."

[itvt] has just published in-depth audio interviews with Ian Blaine, founder and CEO of Comcast-owned white-label video management and publishing company, thePlatform; and with Sam Pemberton, CEO of Softel, a company best known to [itvt] readers for its MediaSphere interactive TV playout solutions (it also offers solutions for subtitling and captioning, audio description,

thePlatform, a subsidiary of cable MSO Comcast that provides white-label video management and publishing services for broadband, mobile and TV, on Tuesday unveiled a new video ingest service--dubbed mpsManage Ingest--as part of its media publishing system. According to the company, the new ingest service is designed to address the challenges faced by companies with large or dynamic video libraries, and reduces the costs and complexity of publishing video online. It is billed as giving customers an easy, versatile and automatic means to move video and metadata online and into thePlatform's media publishing system.

In a recent keynote at the Contentonomics conference in Los Angeles, Ian Blaine, CEO of Comcast-owned white-label broadband video publishing company, thePlatform, revealed that the company's clients, according to figures from comScore's Video Metrix, had a combined total of 329 million video views in July. According to Blaine, this means that only two other US companies handle a larger volume of video than thePlatform: Google (including YouTube) and Fox Interactive Media (including MySpace), which rank first and second respectively.

--Secures New Deal with the Associated Press
Comcast-owned white-label broadband video publishing company, thePlatform--which earlier this year launched a partner program, called thePlatform Framework, which it bills as the "industry's largest collection of integrated partners for serving the professional online video market" (note: program members include companies providing ad campaign management systems, ad sales networks, content delivery networks, content protection, media formats, transcoding engines, payment processors, syndication outlets and video search--for more on the program, see [itvt] Issue 7.77 Part 2b)--says that it has added

--Company Acquires Assets of Social Media Company, Chirp Interactive

Comcast-owned white-label broadband video publishing company,
thePlatform, has been tapped by Time Warner Cable, the second-largest
cable operator in the US, to provide the central backend video
management system for its Road Runner broadband Web portal (note:
thePlatform's system is also used by Cablevision and Cox, and, of
course, by Comcast itself). Under the terms of the companies' deal,
thePlatform will aggregate and publish video content and associated
advertising for the portal, and Time Warner Cable will have access to
thePlatform's media player tools, in order to create video channels and
"playback experiences" for the site's users. The Road Runner portal