telescoping

[itvt] has just published an interview with Chris Pizzurro, co-founder and principal of Leap Media Group, a digital media agency that offers media planning, creative, research and other services to advertising agencies looking to develop interactive TV campaigns for their clients. Pizzurro discusses Leap Media's origins, the kinds of clients it serves, how well advertising agencies understand the potential of interactive TV, strategies for approaching interactive and multiplatform ad campaigns, and much more.

[itvt] has just published the latest edition of Rick Howe's regular column, "The iTV Doctor Is In!" This week, the iTV Doctor examines methods for solving a problem inherent in interactive TV advertising: how to ensure that viewers who interact with ads during commercial breaks do not miss any of the program they were watching before they initiated their interaction.

MONKEYmedia, an Austin-based company that describes itself as "a privately held user interface design studio turned intellectual property licensing boutique," announced Monday the launch of its "SeamlessTV Partner Program" for the licensing of its portfolio of "Seamless Expansion" and "Seamless Contraction" patents. The company says that the patents include "claims directed towards telescopic video-on-demand (VOD) and other enhanced viewing experiences, and are essential to the practice of various industry-governed standards such as DVD-Video, Blu-ray and tru2way (e.g. Enhanced TV & SCTE-130)."