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Survey Shows 45% of UK Adults Have Never Used an Interactive TV Service

Submitted by tracyswedlow on November 16, 2009 - 3:32am
in

--But Interactive TV Services Prove Popular with Those Who Use Them

According to a new survey commissioned by UK-based price comparison site, moneysupermarket.com, 20 million (i.e. 45% of) UK adults have never used any interactive TV services; and over 9 million (i.e. 19%) avoid free interactive TV services, such as the red button, TV programming guides and TV on-demand, due to fear of costs--all despite the fact that the UK has almost completed its nationwide digital switchover. The survey also found that over 6 million (13%) of UK adults admit to having a severe lack of awareness of the interactive TV services available to them and don't understand what the red button does, dismissing it as all "over their heads," moneysupermarket.com says.

TVOT NYC Intensive

The 2nd Annual TVOT NYC Intensive

The second annual TVOT NYC Intensive took place on Monday, December 5th at 730 Third Avenue in Midtown Manhattan. We would like to thank everybody who participated and attended for making the event a success! 

Read more about the highlights - video and photos to be posted soon.

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