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Super Bowl

Interactive TV News Round-Up (IV): Super Bowl, NBC Sports, Google+, Coca-Cola

--NBC Sports to Hold Interactive Google+ Hangout Discussion of Super Bowl Commercials
--Coca-Cola to Offer Second-Screen "Polar Bear" Experience to Complement its Super Bowl Ads

Due to the large volume of news generated by the recent 2012 International Consumer Electronics Show (CES) and other factors, we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several more days to process all the news from the show: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

Interactive TV News Round-Up (II): Fanhattan, General Motors, Super Bowl, HBO

--Fanhattan Adds Personalized Entertainment News Feed to its Programming-Discovery Apps
--General Motors Launches "Chevy Game Time" Second-Screen Play-Along App for Super Bowl Telecast
--HBO to Premiere Episode 2 of "Luck" on its TV Everywhere Service

See video

Due to the large volume of news generated by the recent 2012 International Consumer Electronics Show (CES), we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several more days to process all the news from the show: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

Interactive TV News Round-Up (V): Shazam, Super Bowl, Synacor, WOW!, Syncbak

--Shazam to Bring ACR-Powered Interactivity to Super Bowl Ad Campaigns
--Synacor Expands "TV Everywhere" Partnership with WOW!
--Syncbak Launches Mobile Apps for Internet TV
--Syncbak in Distribution Deals with KTSF, MHz Networks

Due to the large volume of news being generated by this week's 2012 International Consumer Electronics Show (CES), we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to process all the news from the show: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

USA Today Taps metaio to Enhance its Super Bowl Coverage with Augmented Reality Experiences

See video

USA Today has tapped Munich-based augmented reality (AR) specialist, metaio, to enhance its Super Bowl coverage with two interactive AR experiences that allow readers to use their smartphone to experience enhanced 3D visuals and audio.

According to the newspaper, today's (Friday, February 4th) edition will "include" a 360 degree tour of this year's Super Bowl venue, the Dallas Cowboys stadium, together with an introduction by stadium and Cowboys owner, Jerry Jones, and interior and exterior highlights. Then Monday's (February 7th) edition will contain an image that triggers a 3D view of the key play of the game in an animated sequence, as well as an option to receive player stats.

News Round-Up: Broadband Video

--Clikthrough Teams with EuroRSCG to Create Interactive Video for New PlayStation Game
--Immersive Media Powers Live Interactive Video Coverage of Grammys Red Carpet
--NFL Network Programs, Super Bowl "AdZone" Launch on Hulu
--Ooyala Powering Video for TVGuide.com, IC Places
--SeeSaw Secures Multiple New Content Deals
--Ustream Launches Tool to Enable Users to Increase Production Values of their Broadcasts
--1.3 Million Viewers for White House's Live Streaming Coverage of State of the Union Address

Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new EBIF Intensive event (March 5th in San Francisco), we will be covering most stories in summary/round-up form over the next few weeks. Here is a round-up of broadband video news for the past few days:

News Round-Up

--BT Vision Plans to Undercut Sky's Pricing of Premium Sports Programming
--CBS to Air Interactive Show Featuring Super Bowl Commercials
--DVPRemote v. 1.4 Released
--Google Seeks Patent for System that Would Enable Advertisers to Create Own Interactive Overlay Ads
--ITU Releases Three-Stage Roadmap for 3D TV, Sky Taps 3ality for its New 3D TV Service
--Kaltura Launches Video Extensions for Joomla
--Microsoft Said to Be in Talks to Offer ESPN on Xbox
--NBC Unveils Broadband Video Plans for Winter Olympics
--never.no to Showcase Enhancements to its Interactive TV Product Line at BVE 2010

Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new, post-TVOT EBIF Intensive event (March 5th in San Francisco), we are covering a number of stories in this issue in summary form:

etc.tv Claims its Super Bowl Interactive TV Ads Set New Record

etc.tv--a company which offers a "telescopic advertising" service that allows hyperlinking, via overlaid visual cues, from 30-second linear commercial spots to long-form advertising content hosted on cable operators' VOD platforms (note: the service also allows advertising content to be bookmarked for later viewing, and provides what etc.tv describes as "near real-time tracking"), as well as to tcommerce opportunities, and which is currently available to around 1.9 million consumers in Quebec through a deployment on cable operator Videotron's illico digital cable service--recently announced that interactive ads it powered for Budweiser, during sports network RDS's broadcast of the Super Bowl, set "new interactive TV advertising records."

TVOT NYC Intensive

The 2nd Annual TVOT NYC Intensive

The second annual TVOT NYC Intensive took place on Monday, December 5th at 730 Third Avenue in Midtown Manhattan. We would like to thank everybody who participated and attended for making the event a success! 

Read more about the highlights - video and photos to be posted soon.

To find out about future event sponsorship and exhibition opportunities, contact us at swedlow@itvt.com or 415-824-5806