strategy and technology
CableLabs Trumpets Success of Advanced Advertising Interop Event
--Event Sought to Prove Interoperability of SCTE-130 Interfaces, Develop Profiles for SCTE-130 and SaFI
US cable-industry research, development and standardization body, CableLabs, is trumpeting the success of an Advanced Advertising Interop event it held, June 14th-18th, to prove interoperability, based on the SCTE-130 standard, across a number of advertising interfaces. The weeklong event was organized in partnership with SCTE DVS/Working Group 5, the SCTE committee charged with working on advanced advertising, and with Canoe Ventures, the company tasked with implementing the US cable industry's plans for interactive and addressable advertising.
S&T Names Ian Harris GM of Interactive Services and Applications
UK-based interactive TV technology provider, Strategy & Technology (note: the company's offerings include DSM-CC object and data carousels, MHEG application development, MHEG engines for receiver applications, TV-Anytime stream generation, and more), has named Ian Harris to the newly created role of general manager of interactive services and applications. Harris--who according to S&T has extensive experience in the broadcast and IT sectors--will manage the playout side of the company's business, including its TSBroadcaster and TSPlayer products, and will also be responsible for expanding its application development and professional services operations.
