social tv

[itvt] is pleased to present a video of "Understanding the Interactive Consumer," a panel session at The TV of Tomorrow Show 2011 (took place May 17th-18th in San Francisco). The panelists for the session were:

Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format:

[itvt] is pleased to present a video of "Social TV and its Impact on the Marketing, Monetization and Experience of Television," a panel session at The TV of Tomorrow Show 2011 (took place May 17th-18th in San Francisco). The panelists for the session were:

Here are some other stories we didn't have room for in this issue:

Due to the large volume of news generated over the past few days, we are covering today's stories in abbreviated round-up/summary form:

Due to the large volume of news generated over the past few days, we are covering today's stories in abbreviated round-up/summary form:

CHICAGO - [itvt] at NCTA – Broadband wireless services won't topple cable, top industry executives said here Thursday. Instead, cable is poised to profit by delivering content to mobile devices connected to its broadband infrastructure via WiFi connections, Comcast CEO Brian Roberts said at the closing general session at The Cable Show. 

Due to the large volume of news being generated this week by the Cable Show, we are covering today's stories in abbreviated round-up/summary form:

Video-on-demand technology vendor SeaChange International is showing off its Nitro user interface and interactive program guide at The Cable Show this week. 

Nitro, which is a user interface that cable operators can use to deliver content to TVs, PCs, tablets and other mobile devices, is a product that SeaChange could use to challenge Rovi's domination of the interactive program guide business. Operators that already have licenses with Rovi – which owns the IPG patents developed by Gemstar-TV Guide International – could also integrate Nitro with guides from Rovi. 

SeaChange built Nitro with HTML5, which allows users to control video content on any screen. 

Shazam will soon market its mobile music discovery app through shows on Spike TV and Oxygen, but its audio recognition technology can't yet be used to identify TV content.

San Francisco – Advances in interactive TV won't be constrained by the slow rollout of technology by pay TV providers, with programmers able to reach viewers through broadband connected TVs and second-screen devices such as Apple's iPad. That was a key theme here this week at itvt's "The TV of Tomorrow Show." 

Just 12 weeks after IntoNow launched its social TV application, Yahoo! Inc. said it acquired the Silicon Valley-based startup.

The deal could help Yahoo expand into interactive TV programming, using IntoNow's automatic content recognition (ACR) technology. IntoNow's app for Apple's iPhone, iPad and iPod Touch lets users identify which TV programs they are watching, and share their viewing choices with friends. 

[itvt] is pleased to present the LATEST EDITION of StoryCentric, our new video column from Brian Seth Hurst, CEO of The Opportunity Management Company and former second vice chair of the Academy of Television Arts & Sciences. StoryCentric focuses on the business, technology and art of interactive storytelling, and highlights new technologies and other industry developments that have the potential to fundamentally change the way we create and interact with stories and narratives--in television and beyond.