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BBC Unveils its Red-Button Interactive TV Schedule for the Coming Weeks

--Taps TV Chef for Primetime BBC iPlayer Marketing Campaign

The BBC announced Friday the line-up of content that will be available through its red-button interactive TV service for the next two weeks (and beyond). Here are the highlights:

BBC Unveils its Red-Button Interactive TV Schedule for the Coming Weeks

The BBC announced Friday the line-up of content that will be available through its red-button interactive TV service for the next few weeks. Here are some highlights:

Backchannelmedia Says its Clickable TV Technology is Now in "Commercialization Stage"

--Michael Kokernak Resigns as Co-CEO, Will Head New Research Unit

Boston-based interactive TV advertising specialist, Backchannelmedia, said Monday that its flagship Clickable TV technology has been validated by over-the-air testing and is now in what the company calls "a new commercialization stage." The company also announced that its founder and co-CEO, Michael Kokernak, has resigned his co-CEO position and will now become president of a new unit, called BCM Research, that will "seek to develop the next cycle of major innovation for Backchannelmedia" and that will "be closely networked to ongoing innovations in the digital technology space and will have a long-term horizon" (note: Kokernak will continue to sit on the company's board of directors).

DirecTV to Provide Expanded Interactive TV Coverage of This Week's US Open Golf Championship

--Company also Providing Expanded ITV Coverage of Masters, PGA Championship, British Open

US satellite-TV provider, DirecTV, says that it will provide expanded and exclusive interactive TV coverage of golf's US Open Championship this week and this weekend, via a four-screen "HD Mix" mosaic channel and a red-button service.

Miniweb Commercially Launches its TV Keys Service on Sky

Service Provides Lower-Cost ITV Alternative to the Red Button
TV Keys Now Featured on First Page of Sky's Interactive Main Menu
Proxama Launches Service for Companies Looking to Use TV Keys

itaas in tru2way/ETV Deal with Comcast Media Center

Adds Four New Members to its istart ETV Developer Program

etc.tv in Interactive TV Advertising Deals with RDS, Astral Media, TQS

Will Enable ITV Advertising for RDS's Super Bowl XLIII Telecast

Two More TV Stations Trial Backchannelmedia's ITV Advertising Platform

--Ad Council Now Using the Platform for PSA's

Backchannelmedia--a Boston-based company which late last year announced that it had received an investment of $3 million, bringing the total raised by its initial funding round to $9.5 million--says that two LIN TV-owned television stations in Hartford and New Haven, Connecticut, WTNH-TV ABC Channel 8 and WCTX-TV MyTV Channel 9, will participate in a trial of its TV-to-Internet click-through system (note: the system is also being trialed by WCVB-TV/DT Channel 5, Hearst-Argyle's digital ABC affiliate in Boston). According to the company, the trial will involve a "select group" of the two stations' viewers and advertisers.



[i]Database

 

Our [itvt] free industry database called The [i]Database contains many listings of operators, broadcasters, software developers, design firms, manufacturers, Web sites, consultancies and many more organizations and people working in the interactive multiplatform TV industry. Upload your company or yourself!

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