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Bresnan Communications Deploys OpenTV's EclipsePlus Ad Campaign Management System

Submitted by tracyswedlow on November 24, 2009 - 1:31am
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--Kudelski Provides "Final" Extension to OpenTV Shareholders Who Have Not Yet Tendered their Shares

Interactive TV and advanced advertising technology provider, OpenTV, announced Monday that Bresnan Communications, the US's 13th-largest MSO (it has approximately 300,000 subscribers), has deployed its OpenTV EclipsePlus campaign management system to manage its advertising sales operations. The existence of an EclipsePlus deal with Bresnan was first revealed by OpenTV CEO, Ben Bennett, during the company's Q3 earnings conference call earlier this month (see the article published on itvt.com, November 4th).

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