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TiVo announced last week that its StopWatch ratings service (collects anonymous second-by-second audience research data from TiVo boxes) is now offering a new metric that it calls Pure Program Ratings. The metric, which TiVo says is derived using the number of TiVo subscribers viewing a program in live- or timeshifted mode, excluding the commercials, is designed to calculate the total potential audience for commercials during a given program.
Our [itvt] free industry database called The [i]Database contains many listings of operators, broadcasters, software developers, design firms, manufacturers, Web sites, consultancies and many more organizations and people working in the interactive multiplatform TV industry. Upload your company or yourself!