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Interactive TV News Round-Up (V): PointRoll, SeaChange, On Demand Group, Melita

Submitted by tracyswedlow on January 19, 2012 - 10:44pm
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--PointRoll Study Finds Interactive Video Advertising More Effective
--SeaChange Appoints New CFO
--SeaChange's On Demand Group Trumpets Success of Melita's VOD Service

Due to the large volume of news generated by last week's 2012 International Consumer Electronics Show (CES), we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several more days to process all the news from the show: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

Interactive TV News Round-Up (V): Tremor Video, PointRoll, Wall Street Journal

Submitted by tracyswedlow on September 13, 2011 - 9:16pm
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--Interactive Video Advertising Specialist, Tremor Video, Raises $37 Million
--Tremor, PointRoll Partner to Deliver Locally Targeted Dynamic Video Advertising "on a National Level"
--Wall Street Journal Launches Interactive Video App for Connected TV's, STB's, iPad

Due to the large volume of news generated by the IFA, IBC and CEDIA trade shows--and because the [itvt] editorial team has been working on TVOT NYC Intensive 2011--we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several more days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

News Round-Up

Submitted by tracyswedlow on July 7, 2010 - 9:28pm
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--Three New EBIF Tutorials Available on OEDN's Web Site
--Leslie Ellis Wins 2010 Women in Technology Award
--EchoStar to Launch "Slingloaded" DVR for UK's Freesat Platform
--never.no Powers Interactive Ad Campaign for Diesel
--PointRoll, Oddcast in Augmented Reality Partnership
--Rentrak Says Deal with Experian Will Enable Advertisers to Better Target TV Viewers

See video

Here is a round-up of some other interactive TV-related stories that we didn't have room for in this issue:

Adobe Says Multiple Companies Supporting its New Framework for Building Media Players

Submitted by tracyswedlow on May 14, 2009 - 10:10pm
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Adobe announced Wednesday that over 20 companies are "embracing" its recently announced open framework for building media players (note: for more on the new framework, see the article posted on itvt.com April 21st). The company bills the framework, code-named "Strobe," as helping establish an open industry standard for media players and as offering production-ready software components to streamline the development of custom media players, thus reducing the time content publishers spend creating their own playback technologies.

TVOT NYC Intensive

The 2nd Annual TVOT NYC Intensive

The second annual TVOT NYC Intensive took place on Monday, December 5th at 730 Third Avenue in Midtown Manhattan. We would like to thank everybody who participated and attended for making the event a success! 

Read more about the highlights - video and photos to be posted soon.

To find out about future event sponsorship and exhibition opportunities, contact us at swedlow@itvt.com or 415-824-5806