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UK-based wireless mobile operator, O2, announced Tuesday that it is teaming with movie-theater advertising company, Pearl & Dean, to bring an interactive 3D game, called "Asteroid Storm," to 20 Vue movie theaters across the UK this summer. According to the company, the game will "take families on a big-screen adventure that they can control from their seats" and represents the first time that movie-goers in the UK will be able to play and control an interactive 3D game.
Our [itvt] free industry database called The [i]Database contains many listings of operators, broadcasters, software developers, design firms, manufacturers, Web sites, consultancies and many more organizations and people working in the interactive multiplatform TV industry. Upload your company or yourself!