User login

Subscribe to our EMAIL newsletter - Founded 1998

O2

O2 Teams with Pearl & Dean to Offer Interactive 3D Game in UK Movie Theaters

--Game Lets Audience Control the Action by Waving their Hands

UK-based wireless mobile operator, O2, announced Tuesday that it is teaming with movie-theater advertising company, Pearl & Dean, to bring an interactive 3D game, called "Asteroid Storm," to 20 Vue movie theaters across the UK this summer. According to the company, the game will "take families on a big-screen adventure that they can control from their seats" and represents the first time that movie-goers in the UK will be able to play and control an interactive 3D game.



[i]Database

 

Our [itvt] free industry database called The [i]Database contains many listings of operators, broadcasters, software developers, design firms, manufacturers, Web sites, consultancies and many more organizations and people working in the interactive multiplatform TV industry. Upload your company or yourself!

TRACY'S TWEETS

    QUICKLINKS

    itvt quicklinks