Rovi Unveils Multiple New North American, European Content Partners for its TotalGuide EPG

--Announces Support for HbbTV

Rovi (formerly Macrovision--for more on the company's name change and the repositioning it heralds, see the interview with Rovi chief evangelist, Richard Bullwinkle, that was published on, July 16th) announced last week that it plans to add OTT content from Showtime Networks and ZillionTV to its new TotalGuide consumer electronics EPG