--Announces Support for HbbTV
Rovi (formerly Macrovision--for more on the company's name change and the repositioning it heralds, see the interview with Rovi chief evangelist, Richard Bullwinkle, that was published on itvt.com, July 16th) announced last week that it plans to add OTT content from Showtime Networks and ZillionTV to its new TotalGuide consumer electronics EPG
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Tracy Swedlow is CEO, EIC and Executive Producer of TMRW Corp., InteractiveTV Today [itvt] & The TV of Tomorrow Show.
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