Norway

Norwegian interactive TV software company, never.no (note: for an example of an application powered by the company's technology, see the article published on itvt.com, July 1st), announced Tuesday that it has added new functionality to its Dynamic Content Scheduler (DCS), a Microsoft Windows-based GUI for configuring, deploying and scheduling interactive automated TV graphics. According to the company, DCS 2.0, as the new version of the technology is called, is available for Vizrt, Harris RTX, Adobe Flash and Microsoft Silverlight.

Norwegian interactive TV company, never.no, announced Tuesday that it is powering interactive TV coverage of the upcoming Tour de France bicycle race (July 4th-26th) for Norway's largest commercial broadcaster, TV 2. According to the company, viewers will be able to use Twitter, other Web interfaces, and SMS and MMS messages from their mobiles to comment on the action, send in photos, and respond to polls and questions posed both by TV 2 and other viewers, with their submissions appearing on TV 2's broadcast and Web coverage in "almost" real time.