Multiscreen

Due to the large volume of news being generated this week by the Cable Show, we are covering today's stories in abbreviated round-up/summary form:

Due to the large volume of news being generated this week by the Cable Show, we are covering today's stories in abbreviated round-up/summary form:

Due to the large volume of news being generated this week by the Cable Show, we are covering today's stories in abbreviated round-up/summary form:

Broadband video advertising technology company, YuMe, on Tuesday announced the appointments of Bryan Everett as EVP of business development and Ed Haslam as SVP of marketing.

Mixed martial arts fight promoter, Ultimate Fighting Championship (UFC), has teamed with broadband TV specialist, NeuLion, to create an online interactive TV service featuring UFC pay-per-view events. Dubbed UFC.tv and priced at $44.95 per event (i.e. $10 less than UFC PPV events on multichannel pay-TV services), the service launched Saturday in association with UFC's "Silva vs. Belfort" PPV event.

Among other things, the new service--a demo video of which is embedded above and an interactive demo of which can be accessed here--allows users to:

Due to the large volume of interactive TV-related news generated over the past few days, we are covering stories in this issue in round-up format. Our regular news coverage will return shortly.

Insight Communications, a cable operator that serves markets in Kentucky, Indiana and Ohio (note: it has approximately 750,000 customers and is the ninth-largest cable operator in the US), last week announced the launch of new "QuickView" multiscreen mosaic channels that are available at no extra charge to customers equipped with HD DVR's. The mosaic channels each present viewers with miniscreens of a set of channels in a specific genre: channel 100 showcases basic entertainment channels, channel 300 children's channels, channel 400 news channels, channel 500 sports channels, and channel 800 music channels.

Last Friday, [itvt] reported on the line-up of content that will be available through the BBC's red-button interactive TV service over the coming weeks. The BBC has since announced a few other upcoming red-button offerings:

--Signs VOD Deals with Gravitas Ventures, Eurocinema
--Offers Multiscreen ITV App for US Elections
--Launches New DVR Products
--Signs Audience Measurement Deal with Rentrak

--DirecTV Offers Multiscreen ITV App for US Presidential Election
--Renews ITV Advertising Deal with Media Storm