mtv networks

Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format:

Because the [itvt] editorial team has been busy this week working on the TV of Tomorrow Show 2011, we are covering recent news in round-up/summary form. We anticipate that it will take us a few days to catch up with all the news we plan to cover: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

Time Warner and Verizon announced Wednesday that they are partnering on a TV Everywhere initiative that will make a range of Time Warner's cable programming available online to Verizon FiOS TV subscribers. (Note: the TV Everywhere distribution model--which was originally championed by Time Warner's chairman and CEO, Jeff Bewkes--seeks, via authentication technology, to make programming that pay-TV customers have already paid for through their cable, satellite or IPTV subscriptions available to those customers on multiple Web sites and platforms, and thus aims to head off the threat posed to pay-TV services by the increasing availability of over-the-top programming).

Adobe announced Wednesday that over 20 companies are "embracing" its recently announced open framework for building media players (note: for more on the new framework, see the article posted on itvt.com April 21st). The company bills the framework, code-named "Strobe," as helping establish an open industry standard for media players and as offering production-ready software components to streamline the development of custom media players, thus reducing the time content publishers spend creating their own playback technologies.

Portland, Oregon-based interactive TV authoring solutions provider, Ensequence, has generated a fair amount of news over the past few weeks: