AT&T on Tuesday unveiled My Multiview, a new interactive TV app for its Microsoft Mediaroom-powered U-verse TV IPTV platform that allows viewers to select the channels for their own Multiview (multiscreen mosaic) display (note: U-verse TV launched Sports, Kids and News Multiview apps in the fall of 2009, and this year has offered special Multiview apps for a number of major sporting events).
Satellite TV provider, DirecTV, is offering interactive TV coverage of the French Open tennis championship. The company says that it will offer over 350 hours of interactive coverage during the championship's first eight days, thanks to partnerships with the Tennis Channel and ESPN2.
--Solution Enables Dynamic Mid-Roll Ad Replacements, Including Ad Content from the Web
--ActiveVideo also Unveils Social TV and iPad Apps
Cloud-based interactive TV specialist, ActiveVideo Networks, and advanced advertising technology provider, This Technology, on Wednesday announced a joint initiative that they say will enable cable operators and programmers to improve monetization of and control over advanced VOD advertising. According to ActiveVideo, the initiative will "help grow the iVOD category" (note: for more on ActiveVideo's "iVOD" concept, see the article published on itvt.com, May 12th).
Savannah, Georgia-based Ligos said Wednesday that it has closed a deal with "one of the nation's largest cable operators"--which it did not identify--for a set of its EBIF-based ETV Mosaic systems, and that the operator will deploy the technology later this year (note: for more on Ligos's EBIF version of its flagship Mosaic EPG technology, see the article published on itvt.com, July 7th). According to the company, ETV Mosaic enables the creation and delivery of interactive presentations "for program guides and much more" on EBIF-enabled systems.
--Says It Has No "Immediate Plans" to Bring Similar Team-Specific Apps to Other Markets or Games
AT&T is providing Dallas and Fort Worth-area customers of its Microsoft Mediaroom-powered IPTV service, U-verse TV, with a "Dallas Mavericks Multiview" interactive TV application intended to enhance their viewing of Dallas Mavericks basketball games. The application is a team-specific implementation of the new AT&T U-verse TV Multiview application format that was profiled in an article published on itvt.com, September 14th (note: an example of AT&T U-verse TV's new Sports Multiview application, which has been rolled out nationally, can be seen below).