User login

Subscribe to our EMAIL newsletter - Founded 1998

monetization

"Social TV and its Impact on the Marketing, Monetization and Experience of Television" at The TV of Tomorrow Show 2011

Submitted by tracyswedlow on June 27, 2011 - 8:50pm
in

[itvt] is pleased to present a video of "Social TV and its Impact on the Marketing, Monetization and Experience of Television," a panel session at The TV of Tomorrow Show 2011 (took place May 17th-18th in San Francisco). The panelists for the session were:

LongTail Video Launches LongTail.tv

Submitted by tracyswedlow on June 21, 2011 - 6:52pm
in

--Includes Cloud-Based Version of Company's JW Player, Access to "Media Gallery," Monetization through Advertising

New Interview with Shalini Govil-Pai, Group Manager, Partner Technologies and Strategy for YouTube and TV at Google

Submitted by tracyswedlow on February 21, 2011 - 10:44pm
in

Tvinci Launches "Pay-OTT" Platform, Secures Deployment with UK's Projector

Submitted by tracyswedlow on May 24, 2010 - 8:54pm
in

--Platform Designed to Monetize OTT Video through Direct Payments

Tel Aviv-based Tvinci said Monday that it has launched a complete, end-to-end "pay-OTT" video platform. The company says that its MediaHub and MediaStore solutions have been developed to meet the industry need for a new monetization layer to OTT video content through direct payments (including pay-per-view, subscriptions, coupons and other methods). It claims that its platform enables content owners and network operators to offer a consistent content consumption experience across any Internet-enabled device, including PC's and Macs, connected TV sets, set-top boxes, games consoles, smartphones, and the Apple iPad.

Google Acquires Broadband Video Platform Provider, Episodic

Submitted by tracyswedlow on April 5, 2010 - 12:31am
in

--Episodic's Platform Includes a Range of Monetization Capabilities
--Hulu Claims to Have Been Profitable for Past Two Quarters

Broadband video platform provider, Episodic (note: among other projects, the company has worked with BitGravity to produce an online interactive TV service, called "Strikeforce: All Access," for Showtime Networks--see the articles published on itvt.com, April 9th, August 12th and December 22nd, 2009), announced on its corporate blog last week that it has been acquired by Google, the company which last year was rumored to be eying rival Brightcove. Episodic claims to offer a comprehensive platform for distributing live and on-demand video to the Web and to any Web-enabled device. Among other things, the platform lets publishers and marketers host, stream, measure and monetize video content, Episodic says.

News Round-Up

Submitted by tracyswedlow on January 25, 2010 - 2:07am
in

--CableLabs' Next ETV Interop Begins February 22nd, Deadline for Applying Is January 29th
--DirecTV Begins Public Beta of Multiroom DVR
--Report: Hulu Mulling Plans to Launch Subscription Service
--Kaltura Releases Video Extension for Moodle
--Live Interactive Broadband Video Spin-Off Planned for Channel 4's "Embarrassing Bodies"
--Move Networks Appoints Eddy Hartenstein, Sol Trujillo to its Board
--SureWest Launches Microsoft Mediaroom-Based IPTV Service
--Ustream Launches Pay-Per-View Capability
--Verizon Rolls Out Interactive TV Upgrade in Pittsburgh and West Central Florida
--Vimeo Beta-Launches HTML5 Video Player

Because the [itvt] editorial team is busy working on The TV of Tomorrow Show (March 3rd-4th in San Francisco) and on our new EBIF Intensive event (March 5th in San Francisco), we are covering a number of stories in this issue in summary form:

TVOT NYC Intensive

The 2nd Annual TVOT NYC Intensive

The second annual TVOT NYC Intensive took place on Monday, December 5th at 730 Third Avenue in Midtown Manhattan. We would like to thank everybody who participated and attended for making the event a success! 

Read more about the highlights - video and photos to be posted soon.

To find out about future event sponsorship and exhibition opportunities, contact us at swedlow@itvt.com or 415-824-5806