marketing

ActiveVideo Networks has sent [itvt] a series of videos that it shot both in its own and in various other companies' booths at the recent NCTA Cable Show.

[itvt] has just published an in-depth interview with Stuart Waite, head of interactive media at Alcatel-Lucent, and Mark Janes, the director of business development and marketing for the company's Digital Media and Advertising Product division.

CBS on Wednesday unveiled plans to embed a "paper-thin" interactive video player in a print ad spread that will run in the fall TV preview issue of Entertainment Weekly (dated September 18th, and appears in stands September 11th).

Procter & Gamble has revealed plans to use augmented reality technology to make print ads for its Always Infinity brand of feminine pads interactive. What appears to be a prototype of the new ads (unless P&G has significantly scaled back its stated technological ambitions for the campaign--see the quote from the company below; [itvt] was unable to reach P&G to resolve the issue before we went to press) is available as a .PDF file at http://www.always.com/infinity/content/always/infinity/pdf/3dMagic.pdf.

An Irvine, Calif.-based interactive TV start-up called Intertainment Broadcasting Corporation (IBC) announced its existence via a press release, Wednesday, in which it stated that it plans to "deliver live and interactive programming via TV and Internet, nationwide, through [a] partnership with a leading cable and satellite company in the US, beginning September, 2009." The company says it has filed two preliminary patents, "including...technology to allow viewers to immediately purchase gift cards in real time. The industries of the gift card companies are woven into the topics of conversation shows," it adds.

SinglePoint--a Bellevue, Washington-based company which specializes in mobile-based interactive and participation TV, and which earlier this year was chosen by NBC Universal to provide mobile interactive TV services across a broad range of its programming and channels (note: according to research conducted by Nielsen, the company processed 84% of interactive TV transactions initiated by mobile text message users on the top four US carriers in the second half of 2007)--has launched a service, dubbed the SingleBrand Ad Marketplace, which it is billing as "the first real-time mobile advertising marketplace for SMS and MMS ad campaigns generated by popular interactive TV shows on major networks." According to the company, the new Ad Marketplace, which is part of its recentl

--Elects Krish Panu to its Board of Directors

VOD technology provider, Concurrent, has appointed David King to the newly created position of chief marketing officer. He will be responsible for all aspects of the company's global corporate marketing strategy, strategic alliances and channel partnerships, and will report directly to its recently appointed president and CEO, Dan Mondor.