--Espial MediaBase Powering VOD for Greek Telco, OTE
--Joost Launches j-Roll Interactive Pre-Roll Video Ad Product
--Neulion Powers MLS MatchDay Live on Panasonic Viera Connect Connected TV's and Roku STB's
Because the [itvt] editorial team is catching up with a backlog of news--and has also been working on TVOT NYC Intensive 2011--we are covering stories in this issue in round-up/summary format.
-- Vevo Distribution Deal Delivers Concerts to iPhone, iPad
CBS Interactive Music Group is expanding its "Live On Letterman" concert series, signing several major artists to perform extended sets after their appearances on its late-night talk show.
--Meanwhile, Yahoo! Says It Will Cease Offering Maven Networks' Services to Third Parties
Joost--the consumer-targeted broadband video service that was founded back in 2006 by Skype and Kazaa co-founders, Niklas Zennstrom and Janus Friis, and whose failure to attract a large user base was widely blamed on the fact that it required users to download a software client (it subsequently switched to a browser-based model, like that of its successful rival Hulu, but the new delivery model was apparently implemented too late to improve its fortunes)--announced Tuesday that it is switching its focus to providing white-label online video platforms for media companies, including cable and satellite operators, broadcasters and video operators.
Broadband video service provider, Joost, says that it will shortly release an alpha version of a "Widget API" for developers interested in building widgets for its Flash-based player. In a posting on its Joost Labs site, Tuesday, the company embedded a demo of a widget that uses the underlying video's metadata to search Twitter for tweets on topics related to the video and that then displays those tweets on top of the video. "Technically," Joost explains, "widgets are separate SWF files that are loaded by the Joost Player and displayed on top of the video.