ITV Doctor

New iTV Doctor Column Focuses on Pioneering Interactive TV Show, "Talkback to Showtime"

[itvt] has just published the latest in a new series of columns, collectively entitled PERSPECTIVE, from the iTV Doctor, Rick Howe. The series explores ground-breaking interactive TV efforts, and the impact those deployments still have on interactive television today.

New iTV Doctor Column Focuses on Pioneering Interactive TV Channel, The Jukebox Network

[itvt] has just published the second in a new series of columns, collectively entitled PERSPECTIVE, from the iTV Doctor, Rick Howe. The series explores ground-breaking interactive TV efforts, and the impact those deployments still have on interactive television today.

New iTV Doctor Column Features Interview with First-Ever Digital VOD Customer

--Karl Willard Was First Subscriber to Full Service Network (FSN) Back in 1994

[itvt] has just published the first in a new series of columns, collectively entitled PERSPECTIVE, from the iTV Doctor, Rick Howe. The series will discuss Full Service Network (FSN), QUBE, Video Jukebox, Sega Channel and other ground-breaking interactive TV efforts, and the impact those deployments still have on interactive television today.

New iTV Doctor Column on 3D TV

--Television Academy's Geoff Katz and Suzanne Stefanac Discuss the Interactive Media Emmys

[itvt] has just published the latest edition of Rick Howe's regular column, "The iTV Doctor Is In!" In this edition, the good doctor explores the emerging 3D TV space--among other things, interviewing Hitesh Shah, CEO of The Z Effect, a company that turns existing 2D programming into stereoscopic 3D.

Announcing the Winner of the iTV Doctor's Interactive TV Trivia Challenge

[itvt] is pleased to announce the winner of--and reveal the answers to--the iTV Doctor's Interactive TV Trivia Challenge. For more, please click here.

New iTV Doctor Column Features Interactive TV Trivia Challenge

[itvt] has just published the latest edition of Rick Howe's regular column, "The iTV Doctor Is In!" This edition features an interactive TV trivia challenge, focusing on the early history of interactive TV in the US.

(Note: The [itvt] editorial team will be on the road this week and early next week, so we are publishing on a reduced schedule. We apologize in advance for any inconvenience to our readers.)

New iTV Doctor Column Focuses on the Smartphone as an Interactive Companion Device for TV

[itvt] has just published the latest edition of Rick Howe's regular column, "The iTV Doctor Is In!" This edition focuses on the potential of the smartphone as an interactive companion device for television, and features detailed scenarios provided by Paula Suthern and Roger Demuth of ThirdWave Interactive.

(Note: The [itvt] editorial team will be on the road this week and next, so we will be publishing on a reduced schedule. We apologize in advance for any inconvenience to our readers.)

New Interview with Leap Media Group Co-Founder, Chris Pizzurro, New iTV Doctor Column

[itvt] has just published an interview with Chris Pizzurro, co-founder and principal of Leap Media Group, a digital media agency that offers media planning, creative, research and other services to advertising agencies looking to develop interactive TV campaigns for their clients. Pizzurro discusses Leap Media's origins, the kinds of clients it serves, how well advertising agencies understand the potential of interactive TV, strategies for approaching interactive and multiplatform ad campaigns, and much more.

New iTV Doctor PROFILES Column Features Cox's Video Strategy Chief, Steve Necessary

--Plus Edgar Villalpando on Google TV and Steve Jobs' Recent Comments on Cable's STB Business Model

[itvt] has just published the latest edition of Rick Howe's column, "The iTV Doctor: PROFILES." This edition features Steve Necessary, VP of video strategy and product management at Cox Communications. Necessary discusses, among other things, Cox's ongoing work in implementing SelecTV/EBIF and tru2way/OCAP, and reveals what happened to "On Ramp to OCAP."

New Interviews with AETN's Mark Garner and Jinni's Mike Pohl

--New iTV Doctor Column Featuring Motorola's Jim Owens, Cisco's Ben Hollin, TiVo's Tara Maitra
--Plus Michael Collette on Google TV

[itvt] has just published interviews with Mark Garner, SVP of distribution, marketing and business development at A&E Television Networks (AETN), and with Mike Pohl, CEO of "mood-based" search-and-recommendation company, Jinni.

New Interview with Delivery Agent CEO, Mike Fitzsimmons; Two New Columns from The iTV Doctor

--Fitzsimmons Discusses his Company's Acquisition of The Band, and the Tcommerce Space in General
--The iTV Doctor Discusses Program Guides and Telescopic Interactive TV Advertising

[itvt] has just published an interview with Mike Fitzsimmons, founder and CEO of Delivery Agent, a company which specializes in developing digital commerce solutions for entertainment/media companies (its clients include ABC, NBC, CBS and Fox, Discovery, HBO, Showtime, A&E, MTV, among around 200 others), and which earlier this week announced that it had acquired The Band, an interactive media agency that develops and deploys advanced media campaigns across the full spectrum of TV platforms, including cable, satellite and telco.

New iTV Doctor Column Features Sangita Verma on TAG's Plans to Open its Platform to Third Parties

--Plus Easel TV's Bill Scott Asks, "What Does a Well-Executed TV App Store Mean for Pay-TV?"

[itvt] has just published the latest edition of Rick Howe's regular column, "The iTV Doctor Is In!" In this edition, Sangita Verma, co-founder of TAG Networks, the interactive TV games company that earlier this week announced that it had been acquired by ActiveVideo Networks, discusses plans to open up TAG's games platform to third-party developers.

New iTV Doctor Column on Interactive TV Advertising

[itvt] has just published the latest edition of Rick Howe's regular column, "The iTV Doctor Is In!" This week, the iTV Doctor examines methods for solving a problem inherent in interactive TV advertising: how to ensure that viewers who interact with ads during commercial breaks do not miss any of the program they were watching before they initiated their interaction.

New Sound Off! Column Features Mark Cuban, Steve Necessary, Bob Greene on OTT vs. Cable

[itvt] has just published a new edition of Sound Off!, our new column from the iTV Doctor, Rick Howe. The column features HDNet chairman, Mark Cuban; Cox Communications' VP of video product development and support, Steve Necessary; and Bob Greene, currently managing director of TCM Partners, and formerly EVP of advanced services at Starz Entertainment, discussing over-the-top (OTT) vs. cable.

New Interview with CEO, David Del Beccaro, on Music Choice's New Interactive TV Network, SWRV

--Plus New iTV Doctor Column on ActiveVideo Networks and its Cloud-Based Approach to ITV

[itvt] has just published a radio interview with David Del Beccaro, founder, president and CEO of multiplatform music programmer, Music Choice.

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