The iTV Doctor

Dear Readers:

I had an opportunity to do some "man on the street" interviews this past weekend at our local fall festival. The topic was multiscreen television.

Those of us in the business understand both the clear concept and the much-less-clear reality of multiscreen television. But our friend Mr. Man on the Street tends to have a very personal relationship with television, as evidenced by his answers to questions that I posed to a couple dozen people. These responses are amalgamated.

[itvt] has just published the LATEST EDITION of Rick Howe's regular column, "The iTV Doctor Is In!" This edition sees the good doctor sharing some thoughts on the need for better data on the interactive TV consumer.