iO

Because the [itvt] editorial team has been on the road the past few weeks--as well as working on TVOT NYC Intensive 2011--we are covering stories in this issue in round-up/summary format. We anticipate that it will take us a few more days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

[itvt] is pleased to present new articles from [itvt] bloggers, Wes Williams, director of online production at Scripps Networks, and Edgar Villalpando, SVP of marketing at ActiveVideo Networks.

In "Experian, Domino's Pizza Seek ITV Skills," Williams speculates about what some recent job postings from Experian and Domino's Pizza might reveal about their interactive TV plans.

New York-area MSO, Cablevision, on Monday announced the launch of iO TV Quick View, an interactive TV service consisting of three channels--devoted to children's, news and sports content respectively--each of which features a nine-channel multiscreen mosaic.

New York-area MSO, Cablevision, announced Thursday the launch of iO Shortcuts, an application that it bills as providing subscribers to its iO TV digital cable platform (note: the latter enjoys 94% penetration with the MSO's customer base) with "one-click access" to various services and content offered by the platform, including interactive and on-demand local news, traffic and weather updates from News 12, information on new service enhancements, and new on-demand movies.

New York-area MSO, Cablevision, announced Monday that it has added a new video-on-demand category, International Movies On Demand, to its iO TV digital cable platform. The new category allows viewers to rent Spanish/Latin American, European and Bollywood films, complete with English subtitles, for $4.95 each. According to Cablevision, its offerings include new releases, festival winners and classic titles, and will be refreshed on a monthly basis.