Fashion

Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011, we are covering stories in this issue in round-up/summary format.

Because the [itvt] editorial team has been working on TVOT NYC Intensive 2011, we are covering stories in this issue in round-up/summary format. We anticipate that it will take us a couple of days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

Due to the large volume of news generated by the IFA, IBC and CEDIA trade shows--and because the [itvt] editorial team has been working on TVOT NYC Intensive 2011--we are covering stories in this issue in round-up/summary format. We anticipate that it will take us several days to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us.

Because the [itvt] editorial team is on the road this week, we are covering stories in this edition of the newsletter in round-up format:

Because the [itvt] editorial team has been on the road the past few weeks, we are covering recent news stories in summary/round-up form. We anticipate that it will take a couple of days for us to catch up with all the recent news: so if your company has sent us a press release or briefed us on an announcement, and you don't yet see your news covered in this issue, please bear with us. We apologize for any inconvenience to our readers.

London shopping mall, Westfield London, has published an interactive video of its recent fashion show, "The Greatest Fashion Show on Earth," which took place March 18th. The video--which can be viewed here--uses hotspotting technology to enable viewers to click on any of the items of clothing worn by the show's models, in order to access more information about it.

Interactive marketing company, Zugara, and RichRelevance, a company that specializes in personalization and product-recommendation tools for ecommerce sites, on Monday announced the launch of a new, augmented reality-driven "social shopping" application, called "Fashionista," that they describe as combining "the benefits of the fitting room with the convenience of online shopping and the power of the social Web." The app, which is initially being offered by fashion retailer, Tobi.com, is billed by the companies as combining augmented reality, motion capture and real-time personalization in order to create a "more social and intuitive" way to shop for clothes on the Web.

KoldCast TV, an Irvine, Calif.-based company which earlier this year launched a free broadband video service that features a range of on-demand programming and support for full-screen HD (note: for more on the company, which has also begun an extensive re-design of its Web site, see the article published on itvt.com, April 29th), announced Tuesday that it has hired Marti Resteghini as VP of network programming and acquisitions.

Dublin, Ireland-based interactive TV authoring solutions provider, emuse, is powering an interactive TV application for the Fox8 reality series, "Australia's Next Top Model," on the OpenTV-powered Foxtel pay-TV platform. Dubbed "Game On" and accessed through the red button, the new application allows viewers to play along with the show by giving their opinions as it unfolds and guessing who will be eliminated at the end of each episode. Immediately after the show's broadcast, opinions and results from the "Game On" app are made available on the "Australia's Next Top Model" Web and 3G sites.